vmartinez

 

Which of the following are considered manipulative link practices? (Select all that apply.)

 

• Comment spam
• Link networks
• Paid links
• Aggressive exact match anchor text

 

 

What does Google’s list of SEO best practices offer SEO professionals?

 

• It offers guidelines on how to ensure websites are optimized for search
• It provides guidelines for deceptive SEO strategies
• It provides guidelines for how to trick search engines into ranking a website first for a particular topic
• It offers guidelines on how to ensure websites are over-optimized for search

 

 

Why do search engines need to adjust their algorithms frequently?

 

• Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.
• They want to ensure the authority of sites created without a clear SEO strategy.
• All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.
• Search engines face penalties if they do not frequently update their algorithms.

 

 

Which of the following “spammy” SEO practices did the Florida update target?

 

• Defining a site’s neighborhood by linking to other related sites
• Use of the same text repeatedly in backlink profile
• Repeating the same keyword in page title and on-page copy
• Baiting users to their site with one product only to sell them a different product in the end

 

 

Once a manual penalty has been applied to your site, the only way to see any improvement in your rankings is to wait for the next round of algorithm updates.

 

• True

 

• False

 

 

When dealing with algorithm penalties:

 

• A site can be affected by multiple updates at once, but more severe penalties will override smaller penalties
• One site can only be affected by one update at a time
• A site can be affected by multiple updates, but only if they occur near each other
• A site can be affected by more than one update, but no more than two at once
• All of the mentioned options are true
• A site can be affected by multiple updates from multiple time periods if issues are left uncorrected