vmartinez

 

Which of the following are ways Google algorithms are able to determine how useful documents on the web are to users?

 

• Keyword usage and over-optimization
• Keyword analysis and number of backlinks
• Topic modeling and association
• Analyzing the number of backlinks to the document

 

 

When considering the validity of a brand, search providers consider which factors?

 

• Active social media presence
• Valid contact information listed on homepage
• Search volume based on brand name
• Number of mentions around the web
• Engagement with search providers to increase marketing
• All of the above

 

 

Entity Association is when:

 

• Software tries to determine if a query can be matched to a specific individual or thing
• A gatekeeper program tries to determine if the user accessing a site is a real human or a bot
• All of the above
• Search engine providers attempt to match a specific individual to their fraudulent site(s)
• A search algorithm compares existing content with previously-penalized content
• Software tries to determine if a query can be matched to a paid, branded link

 

 

Semantic analysis can be summarized as:

 

• Looking at how words are organized and cataloged on business sites
• Looking at how words are related to each other
• Looking at how keywords relate to paid search results
• Looking at how “focus” keywords are related to keyword trends on related sites
• Looking at how words are related to a registered domain name
• All of the above

 

 

An extended, natural term or phrase that appears on a page and increases relevancy is known as a:

 

• Long-tail keyword
• Synonym keyword
• Semantic relationship
• Dynamic keyword
• Focus keyword

 

 

According to the course, which of the following have SEOs decided is no longer the most valid ranking factor?

 

• Optimized content
• Link profile
• Specific Keyword density
• Topic association
• Semantic analysis