How much of a website’s traffic comes from the first page of search results?
- Approximately 40%
- Less than 20%
- Close to 100%
- Approximately 70%
- Approximately 25%
Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)
Based on the discussion of SEO careers in this course, which of the following are potential careers that fall under the SEO umbrella? (Select all that apply.)
- Contracting for a variety of sites and companies
- Running the Public Relations campaign for a website
- Developing content for blogs and social media
- Working in-house for a company
- Working on-site at a marketing agency
True or False: Search Engine Marketing is another, interchangeable term for SEO.
True or False: Search Engine Marketing is another, interchangeable term for SEO.
- True
- False
The overall focus of most “white hat” SEOs is traditionally:
The overall focus of most “white hat” SEOs is traditionally:
- Improving organic search results
- Increasing advertising revenue
- “Churn and burn” SEO (high turnover)
- Acquiring paid links
From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.
From the list below, choose the answer that most closely matches what the instructor described as the BEST way to learn and implement SEO, according to the lectures in this lesson.
- Following Google best practices and reaching out to Google with questions and concerns
- Strict adherence to standards documents and workflow procedures
- Continuous practice, testing, and modifying of content and optimization plans
- Repetition of ideas and policies that have been proven to succeed in the past
What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?
What is one benefit to advertisers who develop video content as a co-marketing campaign with Amazon, which is not available with standard video?
- Access to Amazon’s video studios
- Access to premium placements on Amazon’s homepage
- Access to in-stream video placements on exclusive Amazon inventory
- Access to out-stream video placements on third-party properties
Explanation:
This is because when advertisers develop video content as a co-marketing campaign with Amazon, they gain access to in-stream video placements on exclusive Amazon inventory, which are not available with standard video. This can lead to higher engagement and conversions as the video ads are shown to a more targeted audience on Amazon’s platform.