vmartinez

 

Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?

 

• Amazon Attribution
• Amazon Marketing Cloud
• AdTech Suite
• Amazon Brand Lift

 

 

True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.

 

• True

 

• False

 

 

Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand’s existing audiences to your campaign by:

 

• setting up negative keywords through keyword and product targeting
• transferring your audiences from an overlap report
• trasnferring your ad creative report from your video creative builder
• transferring your audiences from a data management platform

 

 

Select two answers. What video ad solutions can be bought through the Amazon DSP?

 

• Sponsored Brands video ads
• Streaming TV ads
• Sponsored Display video ads
• Online Video ads

 

 

Select three answers. Which of these measurement solutions can you use to measure the impact of Streaming TV ads?

 

• Amazon Attribution
• Amazon advertising console reports
• Amazon Marketing Cloud
• Amazon Brand Lift

 

 

True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.

 

• False

 

• True