vmartinez

 

Which of the following bidding types would you choose to quickly get your app re-engagement campaign live and serving impressions?

 

• Target bid
• Maximum bid
• Automatic bid
• All options are equally suited to this aim.

 

 

Which of the following is used to collect, organise, and standardise app data to assess campaign performance metrics?

 

• Mobile measurement provider (MMP)
• Personal Information Management System (PIMS)
• Marketing mix modelling (MMM)
• Privacy-enhancing technologies (PETs)

 

 

Which placement option enables you to place an ad directly into a conversation thread?

 

• Tweet replies
• Partner apps via TAP
• Profile pages
• Home timeline

 

 

Which of the following data would you be able to explore via Audience Details?

 

• Language and locations
• Devices used
• Changes made to ad group
• Breakdown between Twitter and TAP delivery

 

 

What is the “Learning Period”?

 

• The first few days of a campaign, when data is analyzed to find the best users for your ads.
• Analysis activities that take place during the remaining campaign window after initial reporting is finalized.
• The period of time between campaigns, where lessons learned are fed forward.
• The end of a campaign when all data is collated and analyzed to evaluate campaign success.

 

 

How do you choose the app you want to promote in your campaign?

 

• Target mobile operating systems in the ‘targeting features’ section.
• Type the app name into the ‘campaign name’ field.
• Add the app name as a keyword in the ‘targeting features’ section.
• Use the drop down selection tool in the ‘ad group details’ tab.