Your client is looking for a way to compensate for conversion data loss.
What’s a short-term solution that can solve your customer’s attribution problem?
- Use third-party identifiers to make up for any signal loss.
- Using third-party identifiers to make up for signal loss.
- Use Marketing Mix Modeling to gain more visibility into cross-channel investment.
- Using Marketing Mix Modeling to gain more visibility into cross-channel investment.
- Use enhanced conversions to decrease observable data.
- Using enhanced conversions to reduce observable data.
- Use the Google Analytics 4 Assisted Conversions Report to adjust weights of their attribution model.
- Using the Google Analytics 4 Assisted Conversions Report to adjust their attribution model weights.