vmartinez

 

What is the conversion rate (CVR) for 10 conversions and 500 clicks?

 

• 2%
• 1%
• 5%
• 10%

 

What is the aim of an app re-engagement ad campaign?

• Reaching existing users to help drive loyalty and engagement.
• Reaching new mobile audiences.
• Engaging with existing users to analyze user behaviors.
• Encouraging app installs beyond the initial launch campaign.

 

Explanation:

The primary aim of an app re-engagement campaign is to target existing app users and encourage them to take desired actions, such as returning to the app, completing in-app purchases, or engaging with new features. By focusing on users who have already installed the app, these campaigns help increase retention, loyalty, and overall user engagement, rather than acquiring new users.

 

 

During the mobile measurement process, which of the following happens last?

 

• The data is displayed for you or sent via callback.
• The install is attributed to the ad source when there is a match to the original click.
• The MMP server registers the app open and looks for a match based on the last click registered.
• The app is opened, triggering the MMP SDK.

 

 

What is a common benefit of campaigns that convey a sense of urgency, such as seasonal or one-time promotions?

 

• Lower cost per action (CPA)
• Lower cost per click (CPC)
• Lower cost per install (CPI)
• Lower cost per mille (CPM)

 

 

Which metrics section displays changes made to your campaign or ad group, and which optimizations were made and by whom?

 

• Activity history
• Breakdown by device
• Audience details
• Breakdown by creative

 

 

How is an ad’s quality score determined?

 

• It is based on previous campaign data, to estimate potential success.
• Tweets that have been running for longer are considered higher quality.
• Market data is used to measure interest and demand associated with your product or service.
• By taking factors like resonance, relevance, and recency into account.