vmartinez

 

Which is not a LinkedIn best practice for lead generation targeting?

 

Use Lookalike Audiences
Avoid hyper targeting
Set up different campaigns and approaches
Use Contact and Account targeting
Include your own company

 

 

Which of the following are best practices for strong thought leadership content?

 

Emphasize selling your products
Offer new perspectives and insights to existing challenges
Talk about what everyone else is talking about
Present facts with minimal insight or opinion

 

 

Serena’s lead gen campaign has been live for a few months and she is reporting on the results. She wants to know how she is performing. Which metrics in the Campaign Manager does LinkedIn recommend Serena reviews? Select all that apply.

 

Average click-through rate (CTR)
Number of leads
Cost per lead (CPL)

 

According to LinkedIn, how much of the buyer’s purchase journey is completed before contacting the vendor?

• 33%
• 50%
• 90%
• 72%

 

Explanation:

The correct answer, 90%, aligns with modern buyer behavior trends identified by LinkedIn. In today’s digital landscape, buyers often conduct extensive research independently before engaging with a vendor. This shift is attributed to the wealth of information available online, empowering buyers to educate themselves about products, services, and potential solutions to their needs or challenges. By the time buyers reach out to vendors, they have typically progressed significantly in their purchasing journey, having already formed opinions, compared options, and narrowed down their choices. Therefore, the 90% figure reflects LinkedIn’s observation that a substantial portion of the buyer’s decision-making process occurs before direct interaction with a vendor, emphasizing the importance of establishing a strong online presence and providing valuable content throughout the buyer’s journey to influence purchasing decisions.

 

 

Creating and distributing valuable thought leadership content to the right audiences is at the heart of driving brand awareness on LinkedIn.

 

False

 

True

 

 

LinkedIn is the ideal platform for your lead generation goals because of its… Select all that apply.

 

Professional environment
Intent-driven audience
Relevant engagement