vmartinez

 

Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?

 

Conversions
Reach
Cost Per Conversion
Cost Per Click

 

 

Which of the following is a mandatory targeting field within audience setup in Campaign Manager?

 

Job Title
Location
Audience Expansion
Company Size

 

 

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

 

• Stop her campaign
• Create a website audience
• Narrow her current campaign targeting to include HR employees at companies with more than 500 employees

 

 

Raquel is looking to use her current audience to reach more people. What could she do?

 

• Use the Manual Bid option
• Enable Audience Expansion
• Set more competitive bids
• Increase daily budget

 

 

What do you need prior to creating a lookalike audience in Campaign Manager?

 

• A contact list or website audience
• A live campaign running for 60 days
• The Audience Expansion feature activated

 

 

Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

 

• Run each creative in separate campaigns, targeting separate audiences
• Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
• Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR
• Run the creative she likes best