vmartinez

 

Which lead gen campaign would you consider more successful?

 

One that shows a higher ROI (return on investment)

 

One that shows the lowest CPL (cost per lead)

 

 

To obtain the members’ specific consent, you must manually enable one or more custom checkboxes during form creation.

 

True

False

 

Explanation:

Ref: https://www.linkedin.com/help/linkedin/answer/a420012

 

 

When do you implement your privacy policy URLs during the campaign process?

 

Before creating your Lead Gen Form
Once your Lead Gen Form is created
During the set-up of your Lead Gen Form

 

Explanation:

Ref: https://www.linkedin.com/help/linkedin/answer/a420012

 

 

Daniel has decided to integrate his Lead Gen Form with his CRM system. How will this affect him?

 

All his leads will be stored in Campaign Manager for up to 30 days
He will be able to take action on his leads quickly
He will have to start downloading his lead lists manually

 

 

It is not possible to select brand awareness as a specific campaign objective in Campaign Manager.

 

False

 

True

 

 

How does LinkedIn help you with account-based marketing (ABM)? Select all that apply.

 

It ensures your brand is present and prepared to help during each stage of the funnel
It automatically provides you with a list of accounts that match your area of expertise
It helps you get closer to decision makers within your target companies
It combines LinkedIn’s first-party data with your account lists