vmartinez

 

What is the perfect mix of brand awareness and conversion campaigns?

 

• It will vary depending on your brand and industry
• 50/50
• 60/40
• None of the above

 

What can a Creative Manager role do in Campaign Manager?

• Create new campaigns and add new creatives
• Manage billing information for its related creatives
• View the reports related to certain creatives
• Edit and add new creatives but cannot create new campaigns

 

Maybe you what to search:

• What can someone with the Account Manager role do in Campaign Manager?
• What can someone with the Creative Manager role do in Campaign Manager?

 

 

Would you win an auction if you are the highest bidder?

 

• Yes, the highest bidder always wins
• No, the highest bidder never wins
• It depends, creative relevancy matters

 

 

Which of the following is not a step when setting up your campaign in Campaign Manager?

 

• Choose an Objective
• Review Page Posts
• Launch and Optimize
• Choose the Right Audience

 

 

Ahmed is targeting people with Engineering as Job Function and Project Engineering as Member Skills. His forecasted results show a narrow audience. What should he do?

 

• Target by Or

 

• Target by And

 

 

Mari wants to target the buying committee of small businesses in her sector. Which combination of targeting options would she use?

 

• Job Function + Company Industry + Company Size
• Job Seniority + Company Industry + Company Category
• Job Title + Member Traits + Company Connections