vmartinez

 

Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?

 

• False

 

• True

 

 

Which is NOT an advantage of using influencers to support your brand?

 

• Increased time spent on finding the correct influencer(s) for your brand
• Increased potential top-of-funnel traffic
• Increased awareness and trust in your brand

 

 

When referring to influencer grouping factors, “partnership models” refers to:

 

• The various types of content used by influencers to promote brands
• The various types of platforms used by influencers to publish content
• The way a brand partners with an Influencer
• The influencers follower size, typically measured with Instagram

 

 

What does return on ad spend (ROAS) refer to?

 

• The profit generated relative to the total amount of money put in the program.
• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The gross revenue generated by every dollar of advertising spend.

 

 

The program’s cost per mille benchmark refers to:

 

• The percentage of potential customers who interacted with the content.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The number of views.

 

 

The program engagement rate benchmark refers to:

 

• The dollar amount spent per engagement.
• The number of views.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.