vmartinez

 

What does click through rate refer to?

 

• The profit generated relative to the total amount of money put in the program.
• The percentage of viewers who clicked a link.
• The percentage of clicks that result in the desired action.
• The gross revenue generated by every dollar of advertising spend.

 

 

What does conversion rate refer to?

 

• The percentage of clicks that result in the desired action.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.
• The percentage of viewers who clicked a link.

 

 

The program’s total impressions benchmark refers to:

 

• The number of views.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

 

What does return on investment (ROI) refer to?

 

• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.

 

 

The program’s cost per engagement benchmark refers to:

 

• The number of views.
• The dollar amount spent per engagement
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.