vmartinez

 

Which statement is true for Mid tier influencers?

 

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They are the most expensive influencer tier
• They are generally rising creators with category credibility

 

 

What types of content should you be focusing on if your goal is brand traffic and conversion?

 

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links
• Long Form Video Content (YouTube, IGTV), Pinterest

 

 

If your company goals are to increase brand awareness, you should be concerned with the following metrics:

 

• Impressions, engagement, and conversation

 

• Clicks, sales, sign-ups, and downloads

 

 

When is it best to use the content retainer model?

 

• When engaged in ambassador-ship or long-term partnerships

 

• When engaged in once-off campaigns

 

 

What is the main benefit of the Micro influencer tier?

 

• Impressions scale with resource investment
• Reach and accessibility
• Engagement and affordability
• High performance

 

 

Choose the best example of the pay-per-post model.

 

• Brand pays a fee for each app download the influencer drives
• Brand pays the influencer for a single post
• Brand sends the influencer a custom PR package with gifts
• Brand pays a monthly fee to an influencer