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Home » Archives for vmartinez » Page 1269

vmartinez

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

By vmartinez

 

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

 

  • It clarifies the deliverables the influencer is contracted to complete.
  • It clarifies a theme or idea you want the influencer to express in their own words.
  • It gives the influencer a starting point and communicates how you want to be represented.
  • It provides specific requirements not covered in the other components that need to be adhered to.

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

In an influencer brief, what is the purpose of a campaign message?

By vmartinez

 

In an influencer brief, what is the purpose of a campaign message?

 

  • It gives the influencer a starting point and communicates how you want to be represented.
  • It clarifies a theme or idea you want the influencer to express in their own words.
  • It provides specific requirements not covered in the other components that need to be adhered to.
  • It clarifies the deliverables the influencer is contracted to complete.

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

Which of the following factors would have an effect on the cost of running an influencer program?

By vmartinez

 

Which of the following factors would have an effect on the cost of running an influencer program?

 

  • Influencer fees
  • Usage rights
  • Exclusivity
  • KPIs

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

In an influencer brief, what is the purpose of a scope of work?

By vmartinez

 

In an influencer brief, what is the purpose of a scope of work?

 

  • It clarifies the deliverables the influencer is contracted to complete.
  • It gives the influencer a starting point and communicates how you want to be represented.
  • It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
  • It clarifies a theme or idea you want the influencer to express in their own words.

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

By vmartinez

 

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

 

  • Influencers might prefer one platform over another.
  • Different platforms have different capabilities.
  • Posting on certain platforms have differing costs.

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

What are the minimum required components required for amplification?

By vmartinez

 

What are the minimum required components required for amplification?

 

  • Amplification budget
  • Call to action (CTA)
  • Influencer content
  • Trackable links
  • Your target audience
  • Usage rights

 

Filed Under: Getting Started with Influencer Partnerships - Certification Path Exam Answers

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