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What does return on ad spend (ROAS) refer to?

 

• The profit generated relative to the total amount of money put in the program.
• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The gross revenue generated by every dollar of advertising spend.

 

 

The program’s cost per mille benchmark refers to:

 

• The percentage of potential customers who interacted with the content.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The number of views.

 

 

The program engagement rate benchmark refers to:

 

• The dollar amount spent per engagement.
• The number of views.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

 

 

Which statement is true for Micro influencers?

 

• They generate strong impressions and conversion
• They are the most expensive influencer tier
• They are great at generating grassroots awareness, engagement, and conversation
• They are digital natives with mature and extensive platform reach

 

 

What types of content should you be focusing on if your goal is consideration and intent?

 

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Long Form Video Content (YouTube, IGTV), Pinterest
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

 

 

In an influencer brief, what is the purpose of a timeline?

 

• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies the deliverables the influencer is contracted to complete.