vmartinez

 

Which reports can you see with store sales reporting?

 

Select 3 Correct Responses

• Geo Report
• Conversion Lag Report
• User Receipts
• Data Driven Attribution

 

 

Store Sales data can show in your account automatically or with uploading directly.

 

• True

 

• False

 

 

What signals are used for calculating store visits data?

 

• Advanced Machine Learning
• Mapping Technology
• Privacy
• Survey Verification
• All of These

 

 

Please arrange these in order of occurrence – explaining how Store Visits Measurement works.

 

• A customer is signed in to their Google account and opts into location history in their account settings. The customer finds an ad for your store and interacts with it.

• The customer visits the store’s physical location.

• We connect the customer’s visit to the store to engagements with your ad in a privacy-safe way. Store visits use anonymous, aggregated statistics which are then extrapolated to represent the broader population of your customers.

• Google Ads creates modeled numbers by using current and past data on the number of customers who click or view your ads and later visit your store. You can then understand these results in your Google Ads reports for store visits.

 

 

Which of these is not a benefit of omnichannel optimizations?

 

• Evaluate and optimize omnichannel performance by including store visit conversions in Smart Bidding strategies
• Driving only store footfall to help retailers make more sales for local marketing teams.
• Understand which campaigns, keywords, and devices drive the most store visits to your business.
• Understand the full impact of your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns.

 

 

Which goal metric should your omnibiding efforts optimize towards?

 

• Offline Sales
• Online Sales
• Omnichannel ROAS
• Target CPA