vmartinez

 

What is the default time frame used for reports in the Google Analytics dashboard?

 

• Past month
• The data are real-time and cover the past 30 mins
• 7 days
• Past 2 weeks

 

 

Which of the following statements correctly describe the data shown in this Google Analytics dashboard (Choose all that apply):

 

• Most users in the past 7 days were new to the site, and over the past 60 days, the largest number of users from outside the US came from Canada.
• The percentage of new users that found the Merchandise store through referrals is higher than the percentage that found the store based on a cost per click (CPC) campaign. In the last 30 mins, the site saw more users from Canada than from any other country outside of the US.
• Over the past 7 days, the total revenue for the Google Merchandise store was $65K. Most new users found the site through organic (non-paid) search. Most people who visited the site were from the US.

 

 

I would like to learn more about what content on my site is visited most by my users. Which section of the Google Analytics report could help me with that?

 

• The ‘users’ section
• The ‘engagement’ reports under the ‘life cycle’ section
• The event report in the ‘events’ section
• The ‘retention’ reports under the ‘life cycle’ section

 

The following simulation is for you to practice working with Google Analytics. The question serves as a tool to further reflect on its components and to give practical experience. Use the simulation and question however you see fit to build your knowledge of how to use Google Analytics for marketing purposes.

Scenario: Inu + Neko have a physical store and a website where they sell toys and food for pets, and you are the marketing analyst on their team. Your manager is curious about the technology your returning users use to navigate the website, because it will help inform how to target people for the subscription product. The product is a dog food subscription service.

Once again you can use Google Analytics to understand your customer’s behavior.

Simulation: In this simulation, you will use Google Analytics to determine what technology your returning customers use to make purchases. Clicking the simulation link will open it in a new window.

Click here to go to the Google Analytics simulation

Based on the information you gathered from Google Analytics, should we target our returning customers through mobile devices or via desktop?

 

• Mobile Devices

• Desktop

 

 

Use the scenario and simulation linked in Question 1 to answer this question. Which of the following product groupings list the four top sellers?

 

• Ziggies_dog, Royal_Pups_dog, Blue Plate_dog, Nuvio_dog
• Instinctive_dog, Natures Best_dog, Ziggies_dog, Organix Plus_dog
• Taste of the wilderness_dog, Instinctive_dog, Blue Plate_dog, Ziggies_dog
• Nuvio_dog, Stan_and_Chester_dog, Nature Best_dog, Wellmost_dog

 

 

Use the scenario and simulation linked in Question 1 to answer this question. What are the best selling products online for the past 28 days? Which four do you list on the memo you are drafting for your manager? (select all that apply)

 

• Royal Pups_dog
• Nuvio_dog
• Ziggies_dog
• Taste of the wilderness_dog
• Instinctive_dog
• Blue Plate_dog