Use the scenario and report linked in Question 1 to answer this question.
What was the lowest cost per conversion?
- $18.22
- $18.85
- $18.90
- $17.27
Use the scenario and report linked in Question 1 to answer this question. For which keyword was the interaction rate highest?
Use the scenario and report linked in Question 1 to answer this question.
For which keyword was the interaction rate highest?
- Good dog food
- Healthiest dog food
- Good Puppy food
- Puppy dog food
Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes. Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this. Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report. The report can be seen in the image below, but for a closer examination, please download the pdf version of the report. Which keyword led to the most conversions?
Use the following scenario and Google Ads Report to answer Questions 1-4. The report is there for you to practice working with Google Ads. The questions serve as a tool to further reflect on its components and to give practical experience. Use the report and questions however you see fit to build your knowledge of how to use Google Ads for marketing purposes. Scenario: You are the marketing analyst for Inu + Neko, and the company has recently launched a new product: A monthly subscription with bi-weekly deliveries of organic dog food. Ad campaigns were organized to promote the new offering. The marketing team is seeing quite a bit of traffic and conversions coming in from the search ads. Your manager is getting ready to optimize the keywords they use to attract traffic through search ads and she is asking you for insights on current keyword performance. You can use this Google Ads report to find this. Report: The following is a Google Ads report. Please read through Questions 1-4 so that you can look for the correct responses while viewing the report. The report can be seen in the image below, but for a closer examination, please download the pdf version of the report. Which keyword led to the most conversions?
- Puppy food
- Food dog
- Best puppy food
- Healthiest puppy food
Use the scenario and simulation linked in Question 1 to answer this question. What was the CPM over the past 30 days for the campaign?
Use the scenario and simulation linked in Question 1 to answer this question. What was the CPM over the past 30 days for the campaign?
- $23.89
- $32.39
- $22.39
- $22.41
Use the scenario and simulation linked in Question 1 to answer this question. How many impressions did the campaign deliver in the last 30 days?
Use the scenario and simulation linked in Question 1 to answer this question. How many impressions did the campaign deliver in the last 30 days?
- 32,982
- 28,242
- 32,255
- 33,141
Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes. Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign ran for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period and number of new subscriptions. Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window. Click here to go to the Facebook Ads Manager simulation How many people subscribed as a result of the entire campaign?
Use the following scenario and Facebook Ads Manager simulation to answer Questions 1-4. The simulation is for you to practice working with Facebook Ads Manager. The questions serve as a tool to further reflect on its components and to give practical experience. Use the simulation and questions however you see fit to build your knowledge of how to use Facebook Ads Manager for marketing purposes.
Scenario: You are the marketing analyst on the Inu + Neko marketing team. After conducting research on customers’ needs and interests, the team has decided to launch a new product: A monthly subscription with bi-weekly deliveries of organic dog food. They have prepared a Facebook campaign to encourage people to check out the new offering and subscribe. The Facebook campaign ran for 30 days now, and your manager would like for you to evaluate some of the data. She would like to know how many impressions the campaign delivered, costs, CPM over the prior 3-month period and number of new subscriptions.
Simulation: In this simulation, you will use Facebook Ads Manager to access the results of the campaign and provide your manager with the information they requested. Clicking the simulation link will open it in a new window.
Click here to go to the Facebook Ads Manager simulation
How many people subscribed as a result of the entire campaign?
- 224
- 324
- 129
- 214