When labeling your data, it’s important to…
- Color code each column
- Alphabetize your columns
- Be as descriptive as possible
Web analytics tools can help an analyst learn: (Choose all that apply)
Web analytics tools can help an analyst learn: (Choose all that apply)
- The name and address of visitors to a site
- How they arrived at a site
- Information about visitors to a site
- How many visitors went to a site
Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?
Google Ads reports can be used to understand the results of advertising campaigns on Google. Which of the following is a specific report you can get in Google Ads that you won’t find in Facebook Ads Manager?
- The Keyword Results Report
- Campaign overview report showing the number of impressions and clicks for your campaigns.
- Website visitor report
Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?
Imra at Calla & Ivy wants to understand the results of the advertising campaign she ran on Instagram to promote her flower subscription service. More specifically, she would like to know how much money she had to spend on ads on Facebook to get one subscription. What should Imra do?
- Imra can look at Google Analytics and see how many people who came to her site ended up there by clicking on a Facebook Ad
- Imra can use Facebook Ads Manager and look at the ‘budget’ data.
- Imra can use Facebook Ads Manager and look at the ‘click through rate’ data.
- Imra can use Facebook Ads Manager and look at the ‘cost per result’ data.
Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)
Which of the following questions can you answer with Facebook Ads Manager reports? (Choose all that apply)
- What was the click through rate for my Facebook Ads and my search ads on Google
- How many of the desired actions did people take as a result of my ads on Facebook? How many impressions did my advertising campaign on Facebook and Instagram have?
- How much did I spend on ads on Facebook over the past month?
Use the scenario and report linked in Question 1 to answer this question. Which keyword was most cost effective in achieving results, in other words, had the lowest cost per conversion?
Use the scenario and report linked in Question 1 to answer this question.
Which keyword was most cost effective in achieving results, in other words, had the lowest cost per conversion?
- Best dry dog food
- Best puppy food
- Puppy dog food
- Healthiest dog food