vmartinez

 

Which of the following are criteria for an “engaged session?”

 

• The session included more than one page
• The session included a conversion event
• The session was more than 10 seconds
• All of the above

 

 

Which of the following is NOT a utm tracking code?

 

• utm_source
• utm_medium
• utm_campaign
• utm_event

 

 

Which of the following is NOT tracked by your email service provider?

 

• Click through rates
• Engagement rate
• Delivery rates
• Open rates

 

 

Which of the following is NOT a traffic source (i.e. not a “Default Channel Group”)?

 

• Organic Search
• Social
• All of these are traffic sources
• Impressions
• Referral

 

 

Which two GA4 reports are the most useful?

 

• ‘Engagement Rate’ and ‘Sessions’
• ‘Traffic Acquisition’ and ‘Pages and Screens’
• ‘Explorations’ and ‘Dimensions’
• ‘Dimensions’ and ‘Metrics’

 

 

Which of the following user-interaction signals has the strongest correlation with rankings?

 

• Bounce rate
• Time on page / Engagement rate
• Pages per visit
• Click through rate from search