Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business.
Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.

Explanation:

Shopping ads offer two crucial avenues for retailers to connect with potential shoppers. Firstly, **Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad**. By presenting essential information upfront, such as the product name, price, and image, retailers can capture the attention of potential shoppers and entice them to explore further. Secondly, **Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page**. This increased visibility enhances the likelihood of a potential shopper encountering the retailer’s products multiple times during their search, thereby reinforcing brand awareness and potentially leading to a higher click-through rate and conversion rate. In essence, these two functionalities of Shopping ads not only facilitate better brand visibility and awareness but also ensure that retailers have multiple touchpoints to engage with potential shoppers, ultimately driving traffic and sales.

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Which of these ways can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

According to Google Ads Policy, which category type does irresponsible data collection fall under?

By vmartinez

According to Google Ads Policy, which category type does irresponsible data collection fall under?

Prohibited content
Editorial standards
Prohibited practice
Restricted content

Which category type does irresponsible data collection fall under in the Google Ads Policy?

Prohibited content
Editorial standards
Prohibited practice
Restricted content

Explanation:

The correct answer is **Prohibited practice**. Irresponsible data collection refers to the practice of collecting user data in a manner that violates privacy policies or misuses personal information for unauthorized purposes. In the context of Google Ads Policy, engaging in irresponsible data collection is considered a prohibited practice, as it goes against Google’s guidelines and principles regarding user privacy and data protection. Google Ads aims to provide a safe and secure advertising environment for users, advertisers, and publishers, and prohibits any practices that compromise user trust or infringe upon user privacy rights. By categorizing irresponsible data collection under prohibited practices, Google reinforces its commitment to upholding ethical standards and protecting user privacy within its advertising ecosystem. Advertisers found to be engaging in irresponsible data collection may face consequences such as ad disapproval, account suspension, or termination, in accordance with Google’s enforcement policies. Therefore, selecting **Prohibited practice** accurately identifies the category type under which irresponsible data collection falls in the Google Ads Policy, highlighting Google’s stance against unethical data practices and its dedication to maintaining a trustworthy advertising platform.

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Under which category does irresponsible data collection fall, according to Google Ads Policy?