Amazon DSP Certification Answers

Amazon DSP Certification Assessment Answers

This assessment is comprised of 56 questions which cover topics related to the Amazon DSP certification.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.
• You may not review your answers once they've been submitted.
• If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
• You may attempt the assessment again after 24 hours.

Exam URL: https://learningconsole.amazonadvertising.com/student/path/1532-amazon-dsp-certification

 

Amazon DSP Certification Assessment Answers

 

Questions:

 

Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?

• Custom reporting
• Attribution window
• Conversion attribution

 

Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.

• True
• False

 

Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?

• Create link-out campaign to their website, focused on reaching customers who recently added an item in their cart
• Create link-out campaign to their website, focused on reaching customers who recently engaged with relevant content
• They cannot use Amazon DSP

 

Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?

• Using APD and third-party exchanges, they can run display ads that appear in placements in the Amazon store
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of winning bids
• Incorporating diverse inventory sources and supply into a campaign increases the likelihood of reaching relevant audiences wherever they are spending their time online

 

Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.

• True
• False

 

KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads “Hurry, buy now!” Is this compliant with Amazon Ads guidelines and acceptance policies?

• False
• True

 

What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?

• Programmatic advertising uses workflow automation to deliver the most effective ads to audiences based on a variety of signals
• Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals
• Programmatic advertising uses manual workflows to deliver the most effective ads to audiences based on a variety of signals

 

Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?

• It is typically the highest performing ad type regardless of category
• This policy ensures that there is accuracy with current retail pricing and the Amazon product detail page
• eCommerce display ads are best at driving consideration

 

Which metric would best reflect success in driving conversion?

• Purchases
• Detail page view rate
• Impressions

 

Which of the following best describes Performance+ audiences?

• Audience segments based on demographics
• Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals
• Audience segments based on detail page views and keyword searches

 

What are the different pricing models available for programmatic ads on Amazon DSP?

• Only fixed CPM pricing is available on Amazon DSP
• Fixed CPM and dynamic CPM (dCPM) pricing models
• Only dynamic CPM (dCPM) pricing is available on Amazon DSP

 

What is the benefit of using “Prioritize KPI target” when setting up bidding priority during campaign setup?

• Generates bids based on the predicted value of the impression as well as the how the campaign is pacing to its flight budget
• Generates bids based on the predicted value of the impression, how the campaign is performing against its Target KPI, and how it’s pacing against its flight budget
• Generates bids based on how the campaign is pacing against its flight budget

 

What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?

• The ability to buy display, video, and audio ads programmatically across multiple channels
• The availability to sell in the Amazon store and on other third-party websites
• The access to Amazon’s modeled audiences, their own audiences via Amazon Marketing Cloud (AMC), and 3P audiences

 

What can brand halo help advertisers better understand?

• Improve understanding of how a campaign may have influenced non-ad-attributed metrics
• Improve understanding of how a campaign may have contributed to an overall lift in brand-wide conversion events
• Improve understanding of how audiences engage with a brand

 

Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:

• Shoppers are not moving from awareness to consideration
• Shoppers are not moving from conversion to loyalty
• Shoppers are not moving from consideration to conversion

 

Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?

• Component-based creative
• Audio ads creative
• Creative gallery

 

Which type of goals do Performance+ campaigns best support?

• Awareness
• Conversion
• Loyalty

 

What time unit breakdowns are available for campaigns with custom reporting?

• Daily only
• Summary, daily, day-of-week, monthly, weekly (Sunday to Saturday)
• Daily, day-of-week, and monthly

 

Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?

• Invest in campaigns focused on driving detail page views
• Look at their past campaign performance to assess their conversion rate
• Understand their audience so they can plan campaigns to effectively to reach these groups

 

Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?

• Increase their bids on the underperforming supply sources
• Reduce the number of audiences on the campaign
• Remove underperforming supply sources or sites

 

What breakdowns are available in custom reports to analyze inventory?

• Orders and line items
• Advertiser, order, line item, and creative
• Orders only

 

How does Amazon DSP connect advertisers to first-party and third-party publishers?

• Amazon DSP connects advertisers to first-party and third-party publishers through direct integrations with supply-side platforms and ad exchanges
• Amazon DSP does not connect advertisers to publishers, it only provides a platform for advertisers to manage their own direct relationships with first-party and third-party publishers
• Amazon DSP requires advertisers to manually negotiate with first-party and party third-publishers to buy ad inventory

 

Which of the following best describes traffic quality for Amazon DSP campaigns?

• The validity of ad traffic, focusing on who generated the traffic and how it’s generated, ensuring that traffic is generated legitimately by humans, and not by bots
• Viewability of the ad
• Ensuring ads do not appear in places that are not brand safe

 

Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?

• “Number 1 sunscreen in the USA”
• “Learn more about our sunscreen”
• “Hurry! Limited supply!”

 

Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:

• Shoppers are not moving from consideration to conversion
• Shoppers are not moving from awareness to consideration
• Shoppers are not moving from conversion to loyalty

 

Which of the following best describes the conversion rate?

• Number of impressions divided by the number of clicks
• Number of impressions divided by the number of purchases
• Number of Subscribe and Saves divided by the number of purchases

 

You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?

• 14
• 10
• 5

 

Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?

• Self-service
• Managed service
• Neither self-service or managed service

 

To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?

• Products
• Inventory
• Audience

 

What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?

• Enables advertisers to opt out specific line items from the manual budget optimization
• Ensures the campaign budget is spent effectively by dynamically allocating funds to the best performing line items
• Allows advertisers to manually control the budget allocation across a group of line items

 

For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.

• True
• False

 

Which best describes brand halo conversion?

• Conversions of all brand ASINs outside of the 14-day attribution window
• Conversions of non-promoted ASINs within the 14-day attribution window
• Conversions of promoted ASINs

 

Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?

• They cannot include any pricing or savings details if they do not sell in the Amazon store
• Pricing or savings claims can be located in static banners regardless of where the clickthrough link leads
• Pricing or savings claims can be located in static banners only if the pricing or savings claims are the same in the clickthrough destination

 

Why does Amazon DSP prioritize clicks over views when assessing attribution?

• Clicks are easier to measure
• Clicks signal stronger intent than a view
• View are less likely to occur in the 14-day attribution window, so clicks are prioritized

 

Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

• Entity, Advertiser, Order, Line item, Creative
• Advertiser, Entity, Line Item, Order, Creative
• Creative, Order, Advertiser, Line item, Entity

 

Which of the following best describes a common use case for Amazon Ad Tag (AAT)?

• Use AAT in place of campaign re-marketing audiences to achieve campaign goals
• Place AAT on your Brand Store page to create custom audiences based on Brand Store visits
• Place AAT on your website to create custom audiences based on website visits

 

Which of the following best describes responsive e-commerce creative (REC)?

• Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
• Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.
• Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.

 

Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.

• False
• True

 

Video ads purchased on Amazon DSP includes which of the following formats?

• Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
• Online video (OLV) ads and Streaming TV ads (Prime Video ads, Twitch, Fire TV Channels, Freevee, etc.)
• Sponsored TV

 

What is the primary purpose of a demand-side platform (DSP)?

• To provide automated, centralized media buying from multiple ad exchanges and supply-side platforms
• To determine audience segments and content to target for advertising campaigns
• To enable advertisers to bid on and execute ad buys across a single ad exchange

 

Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?

• Access to reporting on ecommerce metrics
• Reach incremental audiences by serving ads across a wide network of websites and apps
• Re-engage shoppers that recently viewed a brand’s product detail pages

 

Which metric would best reflect success in driving consideration?

• Impressions
• Detail page view rate
• Subscribe and Save

 

What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?

• The ability to serve ads based on algorithms that target audiences on a one-to-one basis
• The efficient allocation of advertising budgets across a single ad exchange and SSP
• The large volume of bid requests processed by the DSP from a single inventory source

 

Where can audio ads purchased with Amazon DSP run?

• Amazon-owned and third-party-owned traditional audio and podcast inventory
• Third-party-owned traditional audio and podcast inventory
• AM radio only

 

Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?

• Invest more budget into audiences that are underperforming to see if campaign performance improves
• Remove supply sources that are underperforming
• Remove audiences that are not performing well and focus on in-market audiences

 

Which of the following best describes Amazon Ads guidelines and policies around claims?

• Cannot be older than 24 months and must come from a reputable source
• Cannot be older than 18 months and must come from a reputable source
• Cannot include any claims in ad creative

 

Which of the following best describes brand safety pre-bid targeting?

• Advertisers can choose which categories to reach based on their own brand safety requirements
• The context within which the ad appears
• The practice of filtering out egregious content that does not meet the content adjacency policy

 

Which best describes the benefit of running cross-device campaigns?

• Running ads on multiple device types helps drive traffic to your Brand Store
• Running ads on multiple device types helps you identify which audiences are most relevant to a campaign
• Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are already spending their time online

 

Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.

• False
• True

 

Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:

• Retail audiences
• Media audiences
• Advertiser audiences

 

Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?

• Responsive e-commerce creative (REC)
• Asset-based creative (ABC)
• Brand store creative (BSC)

 

Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.

• False
• True

 

Jack and Jill want to run an ad with copy that reads “Learn more about our brand”. Is this copy compliant with policy?

• False
• True

 

Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?

• “No time to wait for this watch!”
• “Explore our full catalog of watches”
• “There is no better time to buy!”

 

Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?

• Managed service
• Self-service
• Both managed service and self-service models

 

Which of the following best describes invalid traffic for Amazon DSP campaigns?

• Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines
• The context within which the ad appears
• The practice of filtering out egregious content that does not meet the content adjacency policy

 

Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.

• True
• False

 

Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand’s website.

• False
• True

 

Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?

• Advertising console
• Creative gallery
• Custom reporting

 

What are the main benefits of using Amazon DSP?

• Programmatic advertising is more time-consuming and less efficient than traditional direct advertising
• Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign
• Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns

 

Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?

• Create campaign using custom audience that excludes shoppers that purchased from their brand in the past 365 days
• Create a campaign focused on views remarketing audiences
• Create campaign using custom audience that includes a mix of in-market, lifestyle, and demographic audiences

 

Which metric would best reflect success in driving awareness?

• Impressions
• Add to cart
• Clicks

 

Which metric would best reflect success in driving loyalty?

• Subscribe and Save
• Add to cart
• Impressions

 

Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?

• Display campaign using views remarketing audiences to reach shoppers that previously viewed product detail pages
• Display campaign using lifestyle and in-market audiences to help drive consideration for their brand
• Display campaign using demographic audiences to reach a wide audience

 

What is the standard attribution window for Amazon DSP?

• 21 Days
• 14 Days
• 7 Days

 

Which of the following best describes “Prioritize spending full budget, while maximizing performance” when setting bidding priority during campaign setup?

• Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
• Prioritize bidding based on full budget delivery in the shortest time possible
• Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery

 

What is a key benefit of the user interface offered by Amazon DSP?

• Availability of industry-standard format templates for quick and easy campaign and creative setup
• Complicated workflow for campaign management
• Limited access to optimization tools for troubleshooting

 

Which of the following best describes brand halo?

• Brand halo expands conversion attribution to all ASINs that have the same brand name(s) as the ASINs associated to the purchases
• Brand halo only assesses conversion attribution of ASINs promoted in a campaign
• Brand halo helps you understand which audiences are most likely to engage with your brand

 

Which of the following best describes asset-based creative (ABC) for display ads?

• Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.
• Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
• Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.

 

Display ads on Amazon.com must always contain the advertiser’s brand name and/or logo.

• False
• True

 

Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?

• Yes
• No

 

What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?

• Focus your targeting exclusively on Amazon’s owned and operated (O&O) inventory to maximize reach
• Consolidate all line items into a single campaign to simplify management and optimization
• Run cross-device campaigns by setting up separate line items for each device type

 

Which best describes the benefit of using the Discovery tab in Amazon DSP?

• Enables you to easily filter and find the most relevant off-the-shelf or custom deals based on your campaign criteria
• Enables you to discover the optimal bid for a campaign
• Enables you to identify high-performing creative

 

Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand’s offerings. Using Amazon DSP, what would you recommend?

• Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand’s top seller
• Run a display campaign with new audiences to reach shoppers that did not view their product detail pages
• Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days

 

What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?

• Bid optimization models
• Goal-based bidding
• Amazon Publisher Direct

 

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Amazon's ad policies are only relevant for ads served on Amazon O&O supply.

• True
• False

 

For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?

• Programmatic advertising
• Direct advertising

 

When shoppers click on an ad and are directed to an advertiser's product detail page on Amazon, which customer flow is this?

 

Amazon Garage, Twitch, Whole Foods Market, and Amazon Fresh stores are examples of which type of audience?

 

Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.

 

Lifestyle audiences can be used to drive brand awareness, and for advertising everyday products and services such as B2B courier services, organic produce, etc.

 

1. Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
2. What does Amazon strive for through its ad policies? (Select 2)
3. Which KPIs are associated with an awareness goal? (Select 3)
4. True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
5. Which of the following audiences can be reached using the Amazon DSP?
6. There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?
7. A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
8. Which of the following is NOT a true statement?
9. The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?
10. True or false? Amazon’s ad policies are only relevant for ads served ON Amazon.
11. Amazon’s ad policies are only relevant for ads served ON Amazon.
12. The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
13. At which point during the campaign management timeline should an advertiser establish KPIs?
14. For which scenario(s) should an advertiser consider optimization?
15. The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
16. For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
17. Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
18. When should an advertiser care most about brand halo metrics?
19. Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
20. Which of these buying method provides advertisers higher priority to inventory?
21. Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?
22. A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
23. Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
24. True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
25. Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
26. Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
27. Which pricing model allows advertisers to set a price range for any single impression?
28. When shoppers click on an ad and are directed to an advertiser’s product detail page on Amazon, which customer flow is this?
29. True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
30. Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)
31. Which of the following statements about private marketplaces (PMPs) are true?
32. Which of the following describes the viewability standard used by Amazon DSP?
33. Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?
34. True or false? The Amazon DSP is only available in a self-service model.
35. Amazon DSP is only available in a self-service model.
36. What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon’s ad policies?
37. There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.
38. Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
39. There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?
40. IMDb is an example of which type of supply source?
41. What is the value of Amazon’s pre-bid analysis? (Select 2)
42. The Amazon DSP automated budget optimization allocates budgets based on which of the following?
43. Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
44. Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)
45. At which point during the campaign management timeline should an advertiser use manual optimization levers?
46. Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
47. Which supply option consists of exclusive inventory available through the Amazon DSP?
48. Which of the following describes Amazon Publisher Services (APS)? (Select 2)
49. Why should an advertiser upload all creative asset sizes that are available during campaign set up?
50. Which of the following are variables that may affect campaign performance?
51. True or false? Auction buying is unguaranteed buying.
52. Auction buying is unguaranteed buying.
53. How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?
54. Which of the following copy is most likely to be compliant with Amazon’s creative acceptance policies?
55. Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
56. True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
57. Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
58. Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)
59. Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?
60. What method(s) of optimization does Amazon DSP offer?
61. Which of the following best describes the core value behind Amazon’s ad policies?
62. Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?
63. Third-party exchanges rely on which buying method?
64. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with Amazon DSP?
65. Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
66. Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
67. Which advertising method may involve real-time bidding?
68. Which of the following statements most closely describes automatic optimization in the Amazon DSP?
69. Which of the following metrics are non-ad-attributed?
70. True or false? PMP preferred deals are an option that bypass auctions completely.
71. Using the following report, which audience segment might the campaign manager choose to add to their targeting approach?
72. Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
73. Who incurs the cost of invalid impressions resulting from domain spoofing?
74. Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
75. Campaign efficiency is measured by ___. Select all that apply.
76. Sponsored products are generally used for which objective?
77. A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?
78. Brand or author awareness is measured by ___.
79. Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
80. If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
81. Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?
82. Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?
83. Which two variables are used by the auction to determine which ad will display?
84. Georgeanne is optimizing her children’s books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
85. Omar writes science fiction novels. He notices he has been paying for clicks when customers search for “science textbooks.” Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
86. Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
87. Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
88. Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
89. Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
90. Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
91. Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren’t performing well. Which downloadable report should he use?
92. Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
93. Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
94. Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.
95. What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
96. Which sentence below best describes how ads are measured using Amazon Attribution?
97. Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
98. Choose the best answer that describes promoted conversion metrics.
99. When measuring campaigns using Amazon Attribution, what is the next step after creating an order?
100. ASINs, or products, within the Amazon Attribution console are selected at the order level.
101. Attribution tags are generated when you create line items.
102. Attribution contention occurs at the order level; attribution tags within the same order compete with each other for attribution.
103. Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
104. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
105. Attribution tags should be placed on both Amazon and non-Amazon ads.
106. Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
107. Sri is an advertiser interested in improving her media’s performance by generating more Add to carts with her non-Amazon Advertising media. Which recommendation would you make for her?
108. Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
109. How can advertisers calculate return on ad spend and other cost based metrics?
110. Choose the best description for promoted conversion metrics.
111. When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
112. ASINs within the Amazon Attribution console are promoted at the Order level.
113. Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.
114. Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.
115. Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
116. Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.
117. Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?
118. Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
119. Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?
120. Which is the correct hierarchy within the Amazon DSP?
121. Once you create a new advertiser, you will need to notify your Amazon representative for approval.
122. You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?
123. For which reason(s) might you add a new pixel to your order?
124. Which is Amazon’s recommendation regarding a line item’s supply sources?
125. You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
126. Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
127. Match each campaign goal with the appropriate optimization type.
128. Which of the following is a requirement for all Amazon DSP advertisements?
129. Place the steps of the creative approval process in the correct order, from start to finish.
130. Which of the following are features of the Store builder?
131. Stores do not require a minimum spend.
132. When setting up your Store, which tactic can encourage targeted exploration?
133. What is the recommendation for using full-width images?
134. Which of the following pieces of content could cause your Store to be rejected?
135. Which of the following items are allowed in your Store?
136. Stores can include contact information such as phone numbers, emails, or physical addresses.
137. Which of the following is considered paid traffic?
138. Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
139. What might you do to optimize Store pages with high conversions but low views?
140. Which of the following scenarios are true for campaign management features in Amazon DSP?
141. The language for promotions and bundles must be which of the following?
142. In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.
143. Display ad homepage restricts the following items from display on the homepage
144. You can delete Amazon DSP orders as long as they have not yet gone live.
145. Which of the following statements most closely describes automatic optimization in Amazon DSP?
146. Which supply option consists of exclusive inventory available through Amazon DSP?
147. Which of the following describes Amazon DSP’s capability to delete individual line items within a campaign?
148. Which of the following audiences can be reached using Amazon DSP?
149. Which of the below are best practices when setting up Amazon DSP campaigns?
150. Supply via private marketplaces (PMPs) is only available to Amazon DSP managed service users.
151. Which of the following are benefits of Amazon’s automatic optimization? (select all that apply)
152. If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?
153. Flynn wants to download a report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
154. Opal is introducing Amazon DSP to her team. Which of the following points should she include in her presentation?
155. An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?
156. Which of the following ad copy examples is compliant with Amazon Advertising’s guidelines and acceptance policies for pricing and savings?
157. Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?
158. Which of the below explains Amazon DSP’s order copying capabilities:
159. Martina is managing a campaign that isn’t trending toward the intended goal. What is the recommended approach?
160. At which point during the campaign management timeline should an advertiser establish goals and KPIs?
161. Fire TVs are shared devices and have strict requirements to protect all members of a household.
162. Display ads cannot contain imagery or text that mimics Amazon’s branding or logo.
163. Bree has set up a campaign in Amazon DSP which utilizes a deal ID. What supply is she leveraging?
164. Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
165. What method(s) of optimization does the Amazon DSP offer?
166. Which of the following describes the viewability standard used by the Amazon DSP?
167. PMP allows you access to direct deals with publishers.
168. What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon’s ad policies?
169. Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?
170. Amazon DSP ads cannot contain imagery or text that mimics or alters Amazon’s branding or logo.
171. Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?
172. To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?
173. Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?
174. The performance metrics shown in the custom report cannot be customized.
175. Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?
176. Which of the following call to action (CTA) is most likely to be compliant with Amazon’s creative acceptance policies?
177. Select all that apply. Ad copy and legibility must be:
178. Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.
179. Which of these ad examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?
180. Which of the following ad copy examples is compliant with Amazon Ads guidelines and acceptance policies for pricing and savings?
181. Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following?
182. Amazon Ads enables you to create brand-based audiences around which of the following behavior types?

 

 

Amazon DSP Certification Assessment Answers