Which of the following statements about the audience planning tool is INCORRECT.
- Advertisers can use the audience planning tool to request insights from other brands.
- The audience planning tool assesses the estimated number of customers that are engaged in the advertiser’s brand at each stage of the customer journey.
- The audience planning tool can be used to help inform advertising strategies across each stage of the customer journey.
- Advertisers can only use the audience planning tool to understand insights surrounding their own brands.