Amazon Ads Campaign Planning Certification Answers

True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon’s industry-specific insights that can be used to make ads more relevant to customers.

• True

• False

True or false? It’s best to maximize the number of clicks a customer must take between the initial click of an ad and the end action, in order to obtain the most accurate conversion metrics.  

• True

• False

Which of the following is a benefit to combining display ads with sponsored ads?

• Reengage shoppers after they use the discovery bar or browse for related products
• Reach customers who are not actively searching or browsing for related products
• Help reach 10 times more high-intent shoppers
• All of these

Chukwudi wants to understand when his brand’s customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?

• Demographic
• Overlap reports
• Timing
• Purchase frequency

Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?

• Promote an exclusive offer
• Drive conversions
• Promote an event
• Drive awareness of a new product