A marketer is creating a data story and picks their data points and insights. What is the next step in creating a data story?
- Create data visualizations
- Understand which questions to answer
- Build a narrative that conveys the insights effectively
- Select which numbers to highlight
Explanation:
Build a narrative that conveys the insights effectively is the next step in creating a data story after selecting data points and insights. Once the relevant data points are identified, the next crucial step is to construct a narrative around them. This involves organizing the insights into a cohesive and compelling story that addresses what the data means, why it matters, and what actions can be taken. Building a narrative ensures that the data is presented in a context that stakeholders can understand, making it more impactful and actionable. Unlike other options such as creating visualizations, understanding questions, or selecting highlighted numbers, building a narrative is the logical progression in transforming raw data into a meaningful and persuasive story.