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Twitter Launch and Connect Badge Answers - Twitter Flight School

Twitter Launch and Connect Badge Answers

Earn the Launch and Connect Strategist Badge by scoring 80% or higher on the Launch and Connect assessment. Check out the full catalog of Launch and Connect courses and then test your knowledge to earn your badge!

Exam 30 questions

Launch and Connect Badge Final Assessment

Twitter Launch and Connect Badge Answers

Some questions:

Where should you place your logo throughout your video creative?

Top left corner
Lower third
You should not include your logo in video creative
Top right corner

What is the minimum number of ad formats you should use to maximize your success?

2-3
3-5
1-2
5-10

What percentage of sales can be directly attributed to creative?

People on Twitter are often the first to try, buy, and…

Send a DM asking for more information
Download a new game
Forget about your ad
Share new experiences with others

What are the #ThreeSimpleRules for getting creative on Twitter? (select three)

Keep it short & simple
Use jump cuts and fast-changing visuals
Create visual cues with clear logo placement and captions
Include people & products in your videos

Which launch phase involves fine-tuning details at the campaign level, including identifying target audiences, creating copy, and determining the campaign’s duration?

None of the launch phases involve these things
Activation
Creative
Flighting

In general, how long should your Video Ads be on Twitter?

25-45 seconds
60-90 seconds
30-60 seconds
10-15 seconds

People on Twitter are… (select three)

Results-driven
Mostly on iOS devices
Influential
Receptive

What are the key themes of conversation?” is a question that helps define which of the following elements of a unique message’s construction?

Target audience
Topic of Connection
Customized creative
Brand story

To drive awareness for your launch campaign, your flighting should be at least ___________ long.

2-3 weeks
5-10 weeks
1-2 weeks
3-6 weeks

When you want to align with the topic, you can choose:

Video Ads
Trend Takeover+
Timeline Takeover
Trend Takeover

If you pre-produce assets based on what you know will happen and publish them when the moment unfolds so they “feel” real-time, you are creating:

Realtime content
Immersed content
Planned content
Anticipated content

Which of the following Twitter ad formats help you “go big on the reveal”? (select three)

Timeline Takeover
Trend Takeover
Awareness campaigns
Trend Takeover+

Which of the following actions could lead your connect campaigns to 2X more engagement, 35% higher view-through, and 3X more cost efficiency.

Expand your campaign window
Expand your target audience
Use multiple campaigns
Use customized creatives

Which of the following statements is correct about flighting strategy?

You don’t need to understand the pulse of a conversation before joining it.
It leads brands to build a phased approach to maximize impact pre / during / post-event.
It does not take part in the peak of the conversation.
It reinforces your connect campaign by extending the window after the peak.

A successful connect strategy contains (select three):

Connect strategy
Flighting strategy
Messaging strategy
Engaging strategy

The ways to connect on Twitter include (Select three):

Events
Occasions
Topics
Trends

How do Twitter’s takeover products help you achieve a successful launch?

Takeover products allow you to upload longer videos to Twitter.
Takeover products allow you to direct message your audience at scale.
Takeover products help you achieve mass awareness on Launch day.
Takeover products are Twitter’s most cost-effective ad solutions.

Holiday seasons, International Women’s Day, and Valentine’s Day are all examples of what type of connect opportunity?

Events
Occasions
None of these are connect opportunities
Trends

If you’re interested in significantly moving brand metrics, the length of your campaign should be…

Longer
Dependent on your budget
Shorter
Flight time does not impact brand metrics

To build cultural relevance for your brand, your messaging should be based on a combination of (select three):

Topic of connection
Brand story
Customized creative
Target audience

Launch Leaders use a phased approach to their flighting strategy, which includes…

Tease, Reveal, and Reinforce
Hype, Anticipate, and React
Preview, Release, and Tech Support
Launch Leaders do not use a phased approach.

What are the five types of launches we identify on Twitter?

New projects, new branding, new copyrights, new features, and new hires
New products, new brands, new messaging, new promotions, and new features
New cars, new logos, new movies, new TV shows, and new sales
New companies, new management, new features, new offers, and new messaging

What do we mean when we say “connect” on Twitter?

Executing campaigns around global moments
Communicating with key stakeholders and influencers
Launching a new product that’s connected to a current trend
Building relevance by being a part of the conversation

What percentage of a consumer’s purchase decision is driven by their perception of a brand’s cultural relevance?

What do we mean when we say “launch” on Twitter?

Creating a new campaign to be released on a specific date
Driving sales for a specific type of product
Building awareness and interest in something new
Announcing the event of a sale with a promoted Tweet

Launch Leaders invest heavily leading up to their launch, spending on average up to ___ % of their total budget between the Tease + Reveal stages.

Why is it essential for your brand to be culturally relevant? (select two)

Cultural relevance is straightforward to obtain.
Cultural relevance correlates better with brand metrics.
Cultural relevance is a critical driver of the consumer’s purchase decision.
Cultural relevance is every brand’s #1 objective.

What are the five types of launch categories on Twitter?

Product, brand, features, message, promotion
Videos, images, websites, apps, sales
Paid media, video views, announcements, apps, websites
Sales, services, announcements, products, promotions

______________ maximizes your success by serving content before, during, and after your launch day.

A content strategy
A data-driven flighting schedule
An activation plan
Creative developed by an award-winning team

Your goal for the reveal phase of your launch should be to…

Achieve all of your KPIs in a single day
Start conversations
Drive mass awareness of your launch
Increase your reach

Why are captions so important for your videos on Twitter?

Including captions can lead to longer view rates.
Captions aren’t that important on Twitter.
If your video has captions, Twitter will show your ad to more people.
Captions help identify the music you’re using in your videos.

Which ad format allows you to connect your content with over 200 brand-safe publishers?

Amplify Sponsorship
Trend Takeover
Timeline Takeover
Amplify Pre-roll

True or False. Brands that invest early in building shareable content for their audiences tend to hit their Launch KPIs more often than those that don’t.

False
True

What are the three phases of the connect flighting strategy? (select three)

Hype
React
Participate
Announce

How many ad formats should you use to increase the probability of having a successful connect campaign?

As many as you can
Only 1
2-3
More than 3

When you want to be at the front and center of the topic, you can use:

Poll
Video ads for Website Clicks
Timeline Takeover
Video ads with Conversation Buttons

Working from home, mindfulness, and activism are examples of which type of connect opportunity?

Trends
None of these are connect opportunities
Events
Occasions

If you’re launching a new brand on Twitter, which metrics should you measure to judge your success? (select three)

Intent
Consideration
Recall
Awareness

What did Bain identify as a significant differentiator for brands that had successful launch campaigns?

Their use of Twitter as part of their launch strategy
The industry the brand operates within
Their overall budget
Their use of cutting-edge creative

Brands that hit their launch KPIs are ____ more likely to launch on Twitter.

1.1X
2X
2.3X
not

What percentage of marketers report missing their launch KPIs?

What’s the advantage of running a connect campaign on Twitter rather than on other platforms?

People on Twitter spend more time scrolling, so your ads are more likely to be seen.
People come to Twitter to connect with what’s happening, which makes them more leaned in and receptive to your ads.
Twitter ads are less intrusive.
People on Twitter are more interested in ads.

On launch day you should…

Send DMs to your community
Go big on the reveal to maximize awareness
Tweet at least 2-3 times
Create an email newsletter campaign

Social video content should be designed for…

The fastest download speed
Viewing on a large-screen TV
A sound-off environment
Use across all social platforms

True or False: When choosing the best formats for your KPI, Video Ads with Conversation Buttons work best to build campaign awareness, message association, and intent.

True
False

________ is a premium, single-day, “mass awareness” ad package of Twitter’s most valuable video impressions.

Trend Takeover
Timeline Takeover
Trend Takeover+
Amplify Pre-roll Ads

Why do people come to Twitter?

Because they want to buy something.
To stay up-to-date on the topics they care about and talk to others who share their interests.
To create friendships with the brands they follow.
To engage with companies via DMs.