Snapchat Essentials Exam Answers

Snapchat Essentials Exam Answers

 

You have 30 minutes to answer all 20 questions. You need a score of 80% of higher to pass, which translates to 16 out of 20 questions correct. If you do not pass, review the courses, then retake the exam.

 

Questions:

 

Advertisers should ensure the image or video acts as a teaser with actionable messaging to incentivize Snapchatters to swipe up if they run an ad with what?

• Snap Pixel
• Attachment
• Snap App ID Tracking
• Split Test

 

Where can Snapchatters watch premium content created by publishers, media partners, and creators?

• • Spotlight

• Discover

• Snap Map
• Community

 

Which ad format is a skippable, full-screen single image or video ad that appears in Stories and Discover content?

• • Commercial
  • Lens

• Snap Ad

• Story Ad

 

Which bidding strategy tells Snapchat to drive the most volume while keeping your average CPA at or below the amount set?

• • Auto-Bid
  • Max Bid

• Target Cost

• Minimum ROAS

 

Where can you adjust the attribution window in the Manage Ads dashboard?

• • Customize Columns
  • Saved Views
  • View Insights

• Add Filter

 

What delivery feature allows advertisers to optimize campaigns toward specific actions that Snapchatters are most likely to take?

• • Snap Pixel
  • Ad Attachment
  • Custom Audiences

• Goal-Based Bidding

 

How can advertisers design creative that looks like Snapchat native content?

• • High fidelity
  • Delayed gratification

• Vertical orientation

• Polished look and feel

 

Which tab does the Snapchat app open to?

• • Chat

• Camera

• Stories
• Spotlight

 

In a video ad, advertisers should introduce their brand within how many seconds to maximize awareness?

• • Four

• Two

• Five
• Three

 

On which page of the Ads Manager Advanced Create workflow do you design and upload creative?

• • Campaign

• Ads

• Ad Sets
• Create

 

Shoshanna’s business goal is to drive downloads of her app in the app store. Which campaign objective should she select?

• • Drive Traffic to App
  • App Conversions

• App Installs

• Lead Generation

 

Carole notices her video ad has a high amount of impressions, but a low swipe-up rate. What action should she take to optimize her creative?

• • Use messaging that qualifies the right audience
  • Present a clear value to view the attachment
  • Time video to the right length for messaging

• Capture attention in the first two seconds

 

Where in the app can you view Snaps submitted to Our Story from across the world?

• • Memories

• Map

• Discover
• Spotlight

 

What page in Ads Manager shows visual dashboards of performance and spend metrics advertisers can use to monitor campaigns?

• • Events Manager

• Manage Ads

• Audience Insights
• Business Details

 

The Snapchat Generation comprises which two generations?

• • Gen X and Gen Y
  • Gen X and Gen Z

• Gen Y and Gen Z

• Gen Z and Gen Alpha

 

95% of Snapchatters say the app makes them feel:

• • Loved
  • Special
  • Relaxed

• Happy

 

Members of the Snapchat Generation have purchase influence, direct buying power, and are still forming what?

• • Lifetime Value
  • Spending Habits
  • Influencing Power

• Brand Preferences

 

On which page of the Ads Manager Advanced Create workflow do you choose placement, targeting, and delivery options?

• • Campaign
  • Create
  • Ads

• Ad Sets

 

Which ad format lets advertisers use pre-existing templates to showcase anything from a product catalog?

• • Story Ad
  • Commercial

• Dynamic Ad

• Snap Ad

 

Which Ads Manager setting lets advertisers drive Snapchatters to a specific action upon viewing their ad?

• Objective
• Attachment
• CTA
• Bid Goal