Reddit Ads Fundamentals Certification Exam Answers

Reddit Ads Fundamentals Certification Exam Answers

• The exam contains 45 randomized questions.
• Passing score on this exam is 80%+.
• The exam time limit is 60 minutes.

Exam: https://adsformula.redditforbusiness.com/student/collection/1904202/path/2636506

 

 

Questions:

 

Which of the following are Reddit creative best practices? (Select all that apply)

• Show & tell
• Be a brand
• Build for mobile
• Use uppercase for all headline copy

 

‘TIL’ is a common Reddit acronym. What does it stand for?

• Today I lost
• This is learned
• Total installs & leads
• Today I learned

 

Kelly would like to review her ad copy to ensure it is authentic to Reddit. Which of the following techniques could she use?

• Read the headline copy aloud to ensure it sounds conversational
• Begin headline copy with “Hey hey, Reddit!”
• Ensure all headlines contain at least two emojis
• Ensure headlines are less than 120 characters

 

In this course, we explored the value of building designing creative for redditors on mobile. Which of the following is an example of designing for mobile? (Select the best option)

• Using only carousel ads
• Add closed captions for sound-off consumption
• Including your brand logo
• Using redditisms like ‘TIL’

 

This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?

• Learn more
• Shop now
• Send email
• Install

 

What is an advantage of brands advertising on Reddit?

• Create content that goes viral
• Manage customer service inquiries
• Run contests and giveaways
• Connect with consumers at every stage of the purchase journey

 

What does “u/” signify on Reddit?

• A subreddit
• An upvote
• A username
• An advertisement

 

Which of the following describes Conversation Ads? (Select all that apply). Select All Correct Responses

• They help drive full funnel results
• They help expand your campaign reach
• Layering Conversation Ads with in-feed posts can help boost your lower funnel performance
• None of these options

 

What imagery is recommended for brand Reddit avatars?

• An image of a brand’s product
• Company logo or branded image
• A generic Snoo image
• A meme image that is trending on Reddit

 

Website Retargeting allows you to:

• Reconnect with people who already visited your website
• Send personalized emails to website visitors
• Target users who have never heard of your brand
• Track users’ browsing history across the internet

 

What do carousel ads allow advertisers to do?

• Highlight multiple products or services in a single ad
• Showcase user-generated content
• Create interactive polls
• Drive users to a specific landing page

 

What is a key benefit of using free-form ads? (Select all that apply)Select All Correct Responses

• Provide an immersive, branded deep dive
• Authentically connect with your audience through in-depth content
• Share long-form content

 

What is the purpose of upvoting on Reddit?

• To purchase a product
• To report a post
• To indicate valuable contributions and increase visibility
• To hide a post

 

When writing ad copy on Reddit, what does it mean to “be prescriptive”?

• Hide who you are
• Disregard what you’re selling
• Don’t reinforce CTAs
• Be transparent with who you are, what you are selling, and what you are asking redditors to do

 

Lookalike Audiences are used to:

• Retarget users who have abandoned their carts
• Target users who have already purchased your product
• Target users basd on their location and demographic information
• Reach users who share similar characteristics with your existing customers

 

When using keyword targeting, what is a general recommendation to follow?

• Avoid using negative keywords to prevent limiting your audience
• Segment ad groups by relevance (branded, unbranded, topic keywords)
• Only use branded keywords to target users interested in your specific product
• Focus on one or two high-volume keywords to maximize reach

 

For upper- and mid-funnel campaigns, consider a mix of:

• Interest, Community, Keyword, and Engagement Retargeting
• Customer Lists and Website Retargeting
• Standard Audiences only
• Retargeting and Lookalike Audiences

 

What inventory types are available on Reddit? (Select all that apply)Select All Correct Responses

• Standard
• Expanded
• Limited

 

According to the Reddit Fundamentals course, what is a key reason that people turn to Reddit?

• Celebrity endorsements
• Real, human answers and perspectives
• Sponsored content from influencers

 

What is a key advantage of advertising on Reddit compared to other social media platforms?

• Higher frequency of passive scrolling
• Guarantees of specific results
• Access to a unique and less duplicated audience
• Broader audience reach

 

When creating ads for Reddit, what should you aim to communicate? (Select all that apply). Select All Correct Responses

• Why they should buy it
• How to get it
• None of these options
• What you’re selling

 

Community targeting allows you to reach users based on:

• Their purchase behavior on Amazon
• Their location and demographic information
• Their search history on Google
• The subreddits they are active in

 

When building an ad for Reddit, what’s one of the most important things to focus on?

• Hiding your brand name
• Telling people what you’re selling, how to get it, and why
• Using as many enojis as possible
• Writing a long and complex story

 

Reddit’s brand safety and suitability controls ensure ads appear next to or within communities deemed appropriate for ads.

• True
• False

 

What does a conversation ad allow advertisers to do on Reddit?

• An ad that appears in a user’s video feed
• An ad designed to appear where users are seeking information
• An ad that appears on the user’s Home feed
• An ad that appears within user profiles

 

Which of the following demonstrates best practices for designing mobile ad creative?

• Add closed captions for sound-off consumption
• Using redditisms like ‘TIL’
• Including your brand logo
• Using only carousel ads

 

What is the character limit for headline copy in an Image Promoted Post?

• 150 characters
• Unlimited
• 300 characters
• 500 characters

 

Interest targeting is ideal for:

• Retargeting users who have already visited your website
• Targeting users who have engaged with your ads
• Expanding your reach for brand awareness and consideration campaigns
• Targeting users based on their specific purchase history

 

Which inventory type provides the strictest preventative brand safety measures in partnership with Integral Ad Science (IAS)?

• Standard
• Expanded
• Limited

 

What is the default comments setting for Promoted Posts?

• Depends on the community
• Randomized
• Comments on
• Comments off

 

What is the maximum character count for the body of a free-form ad?

• 40,000
• 10,000
• Unlimited
• 20,000

 

What is “flair” in a Reddit community?

• A user’s avatar
• Tags used to distinguish and filter content
• A voting option
• A type of advertisement

 

What do free-form ads allow advertisers to do?

• To drive traffic on your website
• To encourage users to create content
• To convey a lot of information with multiple asset types
• To promote products with minimal text

 

A brand wants a username that’s already taken, but they hold the trademark. What options do they have?

• The username can be edited in Account Settings
• Submit a request for a username transfer
• Create a new username with minor variations
• Use spaces, emojis, or other symbols in the username

 

What is a subreddit?

• A user’s direct message inbox
• A community centered around a particular topic
• An ad format
• A personal profile page

 

To join Reddit, users are required to share their name and location.

• True
• False

 

Engagement Retargeting lets you reach users who have:

• Previously viewed your videos or engaged with your ads
• Visited your website but have not made a purchase
• Followed your brand on social media
• Subscribed to your email newsletter

 

If a brand wants their ad copy to resonate with Reddit users, which of these techniques might they use?

• Begin headline copy with “hey Reddit!!”
• Ensure headlines are less than 120 characters
• Read the headline copy aloud to ensure it sounds conversational
• Ensure all headlines contain at least two emojis

 

Which of the following elements can be added to a Promoted Post? (Select all that apply). Select All Correct Responses

• Images
• Videos
• GIFs
• Plain text

 

Keyword Targeting in Feed (KWiF) is:

• All of the options
• Demographic
• Geographic
• Behavioral

 

A Reddit Takeover allows your brand high reach on which prime real estate for 24 hours? (Select all that apply). Select All Correct Responses

• Home
• None of these options
• Popular
• Search

 

Reddit is a:

• Mobile-first platform
• Desktop-first platform
• Tablet-first platform
• TV-first platform

 

What is a function of ‘mods’ on Reddit?

• Brand accounts
• Users with high karma
• Types of ads
• Volunteer moderators who maintain communities

 

What are the three main elements that make up brand safety on Reddit?

• Communities, content, and campaign controls
• Policy, moderation, and inventory
• Comments, upvotes, and moderators
• Traffic, users, and cost

 

Which campaign creation flow is best for quickly creating a campaign with basic targeting?

• Bulk import
• Advanced create
• Automated ad creation
• Simple create

 

Which of these is a key component of a Promoted Post?

• ALL CAPS
• Headline
• Hashtags
• Emojis

 

What aspect ratio is generally recommended for mobile video ads on Reddit?

• 3:2
• 4:5
• 9:16
• 16:9

 

Which of the following are recommended when creating effective Reddit ads? (Select all that apply). Select All Correct Responses

• Use uppercase for all headline copy
• Be a brand
• Show & tell
• Build for mobile

 

Which campaign objective can advertisers use to increase mobile app installs?

• Conversions
• App Installs
• Traffic
• Catalog Sales

 

What is karma on Reddit?

• A form of payment
• A type of advertisement
• A moderator tool
• A score that increases as a user’s content gets upvoted

 

What are the available aspects for Video Ads on Reddit? (Select all that apply)Select All Correct Responses

• 4:3 Classic
• 16:9 Full Landscape
• 4:5 Vertical
• 1:1 Square

 

Advertisers on Reddit can control whether or not they’d like to receive comments on their ads.

• True
• False

 

How does community voting (upvotes and downvotes) influence content on Reddit?

• It has no impact on content visibility
• It is solely for entertainment purposes
• It ensures all content is seen equally
• It pushes offensive or off-topic down and elevates quality content

 

Which of the following helps build trust with Reddit users through ad transparency?

• Humorous anecdotes
• Clear Call-to-Action (CTA)
• Complex narratives
• Cryptic messaging

 

If you’re running a brand awareness campaign with interest targeting, what metric would you typically focus on?

• Conversion rates
• Site visits
• Reach and engagement
• Click-through rates

 

Customer List audiences are created by:

• Finding people who have engaged with your ads on Reddit
• Modeling people similar to people who have converted on other campaigns
• Identifying top users in related subreddits
• Uploading a CSV file of users you want to reach

 

If an advertiser wants to improve lower-funnel performance, what might they try in their headlines and creative assets?

• Limited-time offers and discount codes
• Complex industry jargon
• Lengthy paragraphs of text
• Ambiguous messaging

 

In what ways does Reddit benefit consumers facing too many choices? (Select all that apply). Select All Correct Responses

• Curating choices based on real perspectives
• Exposure to at least twenty opinions per product
• Filtering out noise to find authentic content
• Algorithmically guaranteed recommendations

 

 

1. Which of the following campaign objectives would be most closely aligned with a brand's goal of increasing site visits?
2. Devin would like to review which communities are driving the strongest performance for his campaign. Which of the following Dashboard Breakdowns should he apply?
3. In the Levels to Safety lesson, we explored various types of brand safety solutions for advertisers. Which three inventory types are available?
4. True or False: Ads may appear next to gory, NSFW, and graphic content unless you properly implement Negative Keyword Exclusion and/or Limited Inventory based on the text that appears in posts in a particular community.
5. Which takeover is best for ensuring select communities see your post?
6. John is planning campaigns for a financial services advertiser who is concerned their ads might appear adjacent to political news. Which of the following campaign controls should he consider? (Select all that apply)
7. Which of the following are post types on Reddit?
8. If you were a health lifestyle brand planning to launch a new nutrition line aimed at a health-conscious audience, which of the following takeover types would be the best solution?
9. Which of the following items are components of an IMAGE Promoted Post (select all that apply):
10. The #1 reason people come to Reddit is to be informed. Examples of being informed on Reddit include… (Select all that apply)
11. On which level of a Reddit campaign is the targeting set?
12. True or False: We recommend using your company logo or a branded image as your avatar as it boosts your brand’s credibility on Reddit and can lead to better engagement.
13. True or False: An ad using Food & Drink interest targeting will only show up within Food & Drink related subreddits.
14. Which of the following targeting options are available through Reddit audiences? Select all that apply.
15. Jane is planning campaigns for a food delivery service who only wants to drive conversions during business hours (9am - 9pm). Which of the following targeting settings might be relevant for this advertiser?
16. A subreddit is...
17. Match the following Ads Manager menu areas with their descriptions:
18. r/mealprepsunday would be an example of which type of targeting?
19. Please review the following screenshot. This is an example of which post type?
20. In the Levels to Safety lesson, we explored the concept of People-Powered. What do we mean when we say Reddit is ‘People-Powered’? (Select all that apply)
21. On Reddit, users can ____ a post when they feel something contributes to the conversation or ____ a post when it's irrelevant to the community.
22. Your brand is looking to launch a new line of food delivery services and wants the WIDEST POSSIBLE reach on Reddit. Which type of takeover would you recommend to accomplish this goal?
23. True or False: "Animals & Pets" is an example of interest group targeting.
24. True or False: Users with the Administrator permission in Ads Manager are able to edit, create, and toggle on/off campaigns and creatives. They can also update billing information and invite new users to the account.
25. In this course, we explored the value of optimizing the creative visuals people browsing Reddit on mobile. Which of the following is an example of designing for mobile? (Select the best option)
26. In this course, we explored using redditisms to demonstrate your brand's understanding of Reddit's unique culture. Which of the following is/are examples of redditisms? (Select all that apply)
27. Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?
28. True or False: The Reddit Home screen displays a feed of the top posts from a person’s favorite communities that they've joined.
29. In this course, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'? (Select the best option)
30. What controls whether or not a community makes it on to our Ads Allowlist?
31. Please review the following screenshot. This is an example of which placement type?
32. Drag-and-drop to match each Takeover type with the corresponding description
33. Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
34. In the Levels to Safety course, we explored various brand safety solutions available to advertisers. Which of the following Campaign Controls are available brand safety solutions for advertisers on Reddit? (Select all that apply)
35. In the Reddit Fundamentals lesson, we learned about subreddits. Subreddit names are preceded by which of the following?
36. Which of the following subreddits is relevant for redditors interested in fashion? (Select all that apply)
37. Customer lists, Engagement retargeting, and Website retargeting are all examples of which type of targeting?
38. A Reddit post's position in a feed is determined by…
39. Which statement best describes interest targeting?
40. In this course, we explored various Reddit creative best practices. Which of the following creative best practice themes were covered? (Select all that apply)
41. Which of the following are examples of customer list custom audiences? (Select all that apply)
42. Which of the following are the three C's of Brand Safety on Reddit?
43. Kelsey would like to review her campaign delivery over time. Which of the following Dashboard Breakdowns should she apply?
44. In the Levels to Safety course, we learned about the 3 P's of Platform Safety. What are the 3 P's of Platform Safety on Reddit?
45. Complete this statement: Conversation Placements are ads placed between the original post and the…
46. On Reddit, location targeting such as country or DMA is based upon…
47. Jessica wants to prevent her ads from being served in certain communities. Which ad group setting would you recommend she select?
48. This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?
49. Building creative for mobile can help drive a consistent user experience across devices. Which of the following is an example of building ad creative for mobile?
50. True or False: When you use community targeting, your ads will ONLY appear within that community's feed.
51. A leading sports equipment company is looking to drive more *new customer* membership sign ups with a marketing message aimed to health and wellness enthusiasts. Which of the following targeting approaches would you recommend?
52. On Reddit, we are connected by passions and interests, not individuals. Here, brands can connect with more than 100,000 communities, reaching people that cannot be found anywhere else. This core message is important because:
53. In this course, we explored the value of taking a 'show and tell' approach to ad creative. Which of the following is/are examples of 'Showing and telling' on Reddit? (Select all that apply)
54. True or False: Redditors accrue ‘karma’ when they participate on Reddit.
55. On which level of a Reddit campaign are the ad creative and copy set?
56. A redditor responded to your post with "Happy cake day!". What does 'cake day' refer to?
57. Which of the following are examples of conversion events that you can track with the Reddit Pixel? (Select all that apply)
58. Which of the following subreddits is relevant for redditors interested in food? (Select all that apply)