Kelly would like to review her ad copy to ensure it is authentic to Reddit. Which of the following techniques could she use?
- Read the headline copy aloud to ensure it sounds conversational
- Begin headline copy with “Hey hey, Reddit!”
- Ensure all headlines contain at least two emojis
- Ensure headlines are less than 120 characters
Explanation: To make ad copy feel authentic on Reddit, it should sound natural and human. Reading it aloud helps Kelly check if the tone is conversational and relatable, rather than forced or gimmicky. Starting with “Hey hey, Reddit!” or overusing emojis can feel inauthentic, and character limits alone don’t guarantee authenticity.