Questions

True or false? An email marked as “delivered” by an ESP is guaranteed interaction and visibility with the contact.

 

• True

 

• False

 

False. An email marked as “delivered” by an Email Service Provider (ESP) does not guarantee interaction and visibility with the contact. It only means that the email was successfully delivered to the recipient’s inbox or mail server, but whether the recipient interacts with or even sees the email depends on various factors such as their email settings, spam filters, and individual behavior.

Fill in the blank. A(n) _____ constitutes any traffic to website pages, blogs, landing pages, or other pages that are associated with your campaign.

• View
• Session
• Click
• Influenced contact

 

A(n) session constitutes any traffic to website pages, blogs, landing pages, or other pages that are associated with your campaign.

 

If an email has been viewed for more than eight seconds in HubSpot, how will it be categorized?

• Read
• Skimmed
• Glanced
• Examined

 

If an email has been viewed for more than eight seconds in HubSpot, it will be categorized as:

Read

 

You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 1000 recipients in the send list. What happens?

• 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 500 contacts receive the winning version.
• 500 contacts receive version A and 500 contacts receive version B.
• 1,000 contacts receive version A.
• 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 1,000 contacts receive the winning version.

 

In this scenario:

• 250 contacts receive version A
• 250 contacts receive version B
• After the test time is finished, the winning version is sent to 50% of the remaining recipients. Since there are 500 recipients left, 50% of 500 is 250. So, 250 contacts receive the winning version.

So, the correct statement is:

250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 250 contacts receive the winning version.

 

Select the true statement(s).

• Professional and Enterprise users have workflows so they can automate marketing statuses. These are the only tiers that marketing statuses are relevant to.
• Your contact’s marketing status is relevant no matter your tier as non-marketing contacts are always suppressed from marketing email sends.
• Professional and Enterprise users have workflows so they can automate marketing statuses. Starter users can’t automate marketing statuses, but must also select a limit to marketing contacts.
• Starter, Professional, and Enterprise users must select a limit to the number of marketing contacts. These users all have the ability to automate the setting of a contact’s marketing status.

 

The true statement(s) are:

• Professional and Enterprise users have workflows so they can automate marketing statuses. These are the only tiers that marketing statuses are relevant to.
• Starter users can’t automate marketing statuses, but must also select a limit to marketing contacts.
• Starter, Professional, and Enterprise users must select a limit to the number of marketing contacts. These users all have the ability to automate the setting of a contact’s marketing status.

 

True or false? HubSpot can’t help you alter the colors of an uploaded image.

 

• True

 

• False

 

False. HubSpot allows you to edit the colors of an uploaded image using its image editing tools.