Questions

How many actions can you add to a simple workflow?

• 5
• 10
• 20
• Unlimited

 

Explanation:

You can add up to 20 actions to a simple workflow in HubSpot.

 

If an email has been viewed for two to eight seconds in HubSpot, how will it be categorized?

• Read
• Skimmed
• Glanced
• Examined

 

If an email has been viewed for two to eight seconds in HubSpot, it will be categorized as:

Skimmed

 

You have an automated email that’s been running for the past three years. The metrics in the post-send page are positive, but you discover that the open rates and click-through rates are quite low in the past two months. Where did you find the metrics from the past two months?

• Marketing > Email > Email title
• Marketing > Email > Health > Scroll to High and low-performing emails
• Marketing > Email > Analyze > Scroll to Email performance dashboard
• Marketing > Email > Analyze > Scroll to High and low performing emails

 

You would find the metrics from the past two months in:

Marketing > Email > Analyze > Scroll to Email performance dashboard

 

You recently hired a new intern. They don’t have much email marketing experience. Which tool might be helpful to ensure they follow your brand guidelines?

• Smart rules
• Collaboration sidebar approvals
• Brand settings
• Content assistant

 

The tool that might be helpful to ensure the new intern follows your brand guidelines is:

Brand settings. These settings allow you to establish and maintain consistency in branding across your marketing materials, including email campaigns.

 

You’re investigating soft bounces in HubSpot. You see the message “Your IT team has not authorized HubSpot to send emails on your behalf.” What does this message mean?

• Your IT team has not created a viable company email address for you.
• Your IT team has flagged your company email due to negative engagement.
• Your IT team has created a custom DMARC policy which needs updating.
• Your IT team has canceled your company’s subscription to HubSpot.

 

The message “Your IT team has not authorized HubSpot to send emails on your behalf” indicates that:

Your IT team has created a custom DMARC policy which needs updating.

 

Why is it difficult to re-enroll contacts in a workflow with a filter-based trigger?

• A filter-based trigger enrolls a contact into an active list that blocks re-enrollment. You have to manually remove them from this list to re-enroll.
• A contact has to opt out of the workflow by unsubscribing before you can re-enroll them into the workflow.
• A contact must completely unmeet all trigger criteria and then meet them again to re-enroll.
• It’s not difficult to re-enroll contacts in a workflow with a filter-based trigger because you can select to re-enroll them automatically in the tool.

 

The difficulty in re-enrolling contacts in a workflow with a filter-based trigger arises because:

A contact must completely unmeet all trigger criteria and then meet them again to re-enroll.