Questions

What tool does Google Ads provide to help you understand current campaign bidding performance?

 

• Bid recommendations
• Email notifications
• Experiments page
• Bid Strategy Report

 

Which statement accurately describes how value-based bidding works?

 

• It’s a Smart Bidding strategy that uses machine learning to maximize conversion value, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest clickthrough rate possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest impressions possible, bidding for conversions that drive business objectives.
• It’s a Smart Bidding strategy that uses machine learning to drive the highest target impression share possible, bidding for conversions that drive business objectives.

 

A marketer is establishing the budget for a Search campaign. After selecting the average daily budget, what results could they observe?

 

• If their average daily budget is too low, the campaign setup process might not be able to be completed.
• Their daily spend for the Search campaign will never exceed the average daily budget amount.
• They may see Google AI automatically adjust the average daily budget to improve the ad rank.
• They may spend less than the average daily budget on some days and more on other days.

 

Jacob is going to use a Maximize clicks bid strategy with his Google Search campaign, but he also needs to control how much he’s paying per click. When setting up this bid strategy, what should Jacob do?

 

• Use the Performance Planner to evaluate seasonal trends and identify the daily best bids.
• Use Google Ads settings so that it asks for authorization before it makes a decision to a bid.
• Based on estimated cost-per-click, set his daily budget.
• Set a maximum cost-per-click limit to control what he’s willing to pay per interaction.

 

A carpet cleaning business wants to advertise online by using a Google Search campaign so consumers can learn about a new service it’s offering. To help them do this, which campaign objective would the business select for their Search campaign?

 

• They would select sales
• They would select leads
• They would select product and brand awareness
• They would select website traffic

 

You’re creating a Google Search campaign using a conversion-based Smart Bidding strategy. You’ve decided to use Target ROAS, which will meet your value-based objectives. Which step can you take to set an initial ROAS target?

 

• You could set an initial Target ROAS by including the conversion cost that you’re hoping to pay in your campaign.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS by using an average of what you expect your competitors pay for conversions.
• You could set an initial Target ROAS using the campaign’s historical (last 30 days) conversion value per cost metric.