Questions

Your client is wondering what they can expect once they set the average daily budget for their Search campaign.   What do you tell them they could observe with their budget?

 

• The average daily budget could get automatically adjusted by Google AI to improve the ad rank.
• The Search campaign’s daily spend won’t ever exceed the amount set as the average daily budget.
• If the average daily budget is set too low, you might not be able to finish setting up the campaign.
• The spend could be lower than the average daily budget on some days and higher than the average on others.

 

Ivan has started a Google Search campaign to drive traffic for his store. He’d prefer his ads to show only when the store is open.     When creating his campaign, what should he do?

 

• He should schedule the ads to show when the physical location is open. 
• He should install a code snippet on his website to inform Google Ads of his business hours of operation.
• He should send a form to Google that summarizes his business hours of operation.
• He should set up a Google My Business listing and synchronize it with his Google Ads campaign.

 

While looking at your campaign’s latest Search Terms Report, you discover search queries that don’t match your core business are triggering your ads to serve.     To make sure your ads are only serving on relevant searches, which actions can you take? Select two.

 

• You can use a cost-per-action bid strategy.
• You can use broad match keywords with Smart Bidding.
• You can create a Customer Match list.
• You can add these terms as negative keywords.

 

As you review a current Google Search campaign, you want to take a closer look at the campaign’s bidding performance.  Which Google Ads tool could you use to get that information?

 

• Use bid recommendations.
• Use the Bid Strategy Report.
• Use the Experiments page.
• Use email notifications.

 

A chain of art supplies stores wants consumers to learn more about their new line of clays for ceramics.  What campaign objective should they choose for their Search campaign?

 

• Leads
• Sales
• Website traffic
• Product and brand awareness 

 

If you’re using Dynamic Search Ads (DSA) campaigns, what change should you consider to improve performance?

 

• Consider using Demand Gen instead of Dynamic Search Ads campaigns.
• Upgrade your DSA campaigns to Performance Max.
• Create PMax campaigns with the same goals as your DSA campaigns.
• Upgrade your DSA campaign keywords to broad match.