Questions

What is the minimum time brands should commit to running an AMA?

 

• 1 day
• 1 hour
• 30 minutes
• 1 week

 

When creating an ad group, you can select a bid strategy. Which of the following are supported bid strategies? (Select all that apply)

 

• Lowest cost
• Cost cap
• Maximize profit
• Highest cost

 

Stephen’s campaign has been live for three weeks. He’s noticing the CTR on his Promoted Videos is in decline. What could he do to optimize performance on low-performing ads? Select the best answer.

 

• Pause the ads
• Refresh that ad unit’s creative, starting with headline copy
• Decrease bids

 

Crystal is planning a CONVERSION-FOCUSED Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?

• Brand awareness lift
• Total impressions
• Cost per click (CPC)
• Return on ad spend (ROAS)

 

Explanation:

For a conversion-focused campaign, the goal is to drive measurable actions (like purchases or sign-ups) and evaluate efficiency of ad spend. ROAS directly measures the revenue generated per dollar spent, making it a key lower-funnel KPI for conversion campaigns. CPC and total impressions are more optimization or upper-funnel metrics. Brand awareness lift is an upper-funnel metric, not directly tied to conversions.

 

Which of the following best defines campaign optimization? Select the best answer.

 

• The process of analyzing performance data and making changes to a campaign to meet and exceed your KPIs and business goals.
• The process of increasing a campaign’s budget until it meets your performance goals.
• The process of creating the perfect ad that you’re confident will will engage your audience before launching a campaign.

 

Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?

 

• Race/ethnicity
• Interests
• Community
• Engagement