Questions

Which section of Ads Manager can you use to set up split tests, view results, and launch split test winners all in one place?

 

• Campaign Lab
• Manage Ads
• Advanced Create
• Delivery Insights

 

Which tool in Ads Manager helps you determine which audience segments are engaging the most with your campaigns?

 

• Delivery Insights
• Audience Library
• Campaign Lab
• Manage Ads

 

Xavier plans to launch a new campaign based on the winner of his creative split test. What are the only two settings he needs to specify before he can publish the campaign?

 

• Duration and Budget
• Bid Amount and Goal
• Audience Targeting and Demographics
• Bid Type and Budget

 

Which campaign setting in Ads Manager should you adjust for seasonality?

 

• Pacing
• Frequency
• Bid Amount
• Audience Targeting

 

Which of these options is NOT a variable you can experiment on with the split testing feature in Ads Manager?

 

• Creative
• Audience
• Bid Goal
• Ad Format

 

Which of the following is most likely to result in winning fewer auctions, thus not spending budgets in full?

 

• Bid amount lower than suggested range
• Narrowly-defined audience
• Small number of creatives
• Lower funnel bid goal