Questions

For a campaign that is already doing well, optimization is any action that increases what?

 

• Performance
• Audience Size
• Cost Per Action
• Spend

 

If an ad set is hitting its daily budget, what can you do to get into more competitive audience segments?

 

• Raise the bid amount
• Bid on an upper funnel goal
• Lower the bid amount
• Bid on a lower funnel goal

 

What can you monitor to ensure your campaign is spending in full?

 

• Daily Budget
• Swipe Up Rate
• Cost Per Action
• Paid Impressions

 

What is the most effective way to optimize your audience targeting?

 

• Expand the audience size
• Overlap targeting segments
• Increase budget for low performing segments
• Limit placements to certain types of content

 

Which metric indicates the level of Snapchatter engagement over the course of a campaign?

 

• Click Rate
• Amount Spent
• Cost Per Action
• Paid Impressions

 

Using which type of Lookalike Audience lets you target the largest possible audience who have the broadest resemblance to the seed audience?

 

• Similarity
• Balance
• Reach
• Standard