Questions

Fill in the blank: UTM parameters _____________.

 

(A) are bite-sized data tables databases split data into to streamline storage, management, and reporting.

(B) are tags you can add to the end of the URLs of your marketing or promotional efforts.

(C) tracks an output of something that has already happened.

(D) are buttons you put on your site to encourage your audience to take a desired action.

What do sessions track?

 

• (A) Every time the HubSpot tracking code is loaded on your website.
• (B) The percentage of visitors who land on a particular page on your website and then leave.
• (C) The number of visitors on your site that were initiated from a content offer.
• (D) All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more.

Fill in the blank: Exit rate shows the percentage of sessions _________.

 

• (A) that started on a particular page.
• (B) started and ended after 30 minutes of inactivity.
• (C) who land on a particular page on your website and then leave.
• (D) that ended on a particular page.

Fill in the blank: The silo mentality is ___________.

 

• (A) when the management of a customer or account moves from one team or department to another.
• (B) a process where an organization listens to complaints or grievances to improve its products or customer service.
• (C) a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.
• (D) a mindset present when certain departments or sectors do not wish to share information with others in the same company.

 

Fill in the blank: The purpose of the HubSpot reports library is to help you: ___________.

 

• (A) Decide what metrics should appear on your dashboard by offering several standard reports designed by subject matter experts in marketing, sales, and services to answer industry-specific questions.
• (B) Analyze the conversion rates between lifecycles or deal stages.
• (C) Dig into trends and determine which initiatives are creating the highest return on investment.
• (D) Measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.

Fill in the blank: The purpose of funnel reports is to analyze:___________.

 

• (A) your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.
• (B) key interactions that led to either conversions or revenue generated for your business.
• (C) the conversion rates between lifecycle or deal stages.
• (D) how ineffective flywheels are as a business model.