Questions

A new colleague is being trained to deliver rights information to YouTube, and she asks you what an asset is. How could you best describe it to her?

 

It’s one song in an album.
It’s video or audio content that Content ID uses for matching.
It’s a container of information that represents copyrighted content on YouTube.
It’s the underlying words and lyrics of a song.

 

How could you best describe the relationship between assets and videos on YouTube?

 

Each asset on YouTube contains one or more videos.
Each video on YouTube contains one or more assets.
Videos and assets are the same thing.
Videos contain metadata, while assets contain references.

 

Which of the following is a music asset type?

 

Composition Share
Web
Movie
Television Episode

Which of the following statements is true?

 

• YouTube Studio and Content Manager CMS both contain Analytics that describe content performance.
• CMS stands for Content Management System.
• YouTube Studio lets you manage content for a single channel.
• All of the above.

or

• 18% of GDN inventory is text only
• Responsive ads are shown on YouTube and Gmail
• 33% of GDN ad placements can serve text ads only
• Responsive ads capture user interactions and provide detailed reporting in AdWords

or

• Buyers cannot move through the buyer’s journey without the help of a seller.
• In the past, buyers had more power than sellers, but now sellers have more power than buyers.
• In the past, sellers had more power than buyers, but now buyers have more power than sellers.
• The internet has made buyers and sellers equal to each other.

or

• Backlinks that lead to broken pages on your site will not affect the authority of your site in the eyes of search engines.
• Obtaining a backlink from any website is good and will help establish the authority of your site in the eyes of search engines.
• Obtaining a backlink from a strong source website can bring traffic to your site and will help establish the authority of your site in the eyes of search engines.
• Obtaining a vast amount of backlinks from websites unrelated to your industry will help establish the authority of your site in the eyes of search engines.

or

• Automation is a best practice only used by enterprise level organizations when scalability becomes a priority that can’t be ignored.
• Automation allows for higher productivity and efficiency while creating more fluid touchpoints with your contacts.
• Automation is dependent on a certain number of personalization tokens being present in an email.
• Automation replaces the need for a segmentation strategy, as triggered emails mitigate the risks of sending unspecified content to contacts.

 

Elizabeth runs a music publishing company and needs a group of employees to manage the company’s composition assets on YouTube. However, she wants her direct report, Ron, to oversee the employees’ access to the assets. How could Elizabeth best accomplish this in Content Manager CMS?

 

Elizabeth could give Administrator access to Ron, and create roles with more restrictive access for the other employees.
Elizabeth could give content owner access to Ron, and Administrator access to the other employees.
Elizabeth could give channel manager access to Ron, and content owner access to the other employees.
Elizabeth could create an email alias with Administrator access that all employees can use.

Which tool is only available to music partners who have access to Content ID?

 

YouTube Studio
Content Manager CMS
Analytics for Artists
Audio Library