Questions

What do sessions track?

 

• (A) Every time the HubSpot tracking code is loaded on your website.
• (B) The percentage of visitors who land on a particular page on your website and then leave.
• (C) The number of visitors on your site that were initiated from a content offer.
• (D) All of the interactions a visitor has across your site until they have been inactive for 30 minutes or more.

Which of the following is NOT a step when running a marketing experiment?

 

• (A) Revise your test
• (B) Determine your objective
• (C) Create a prediction
• (D) Interpret your results

Fill in the blank: Growth hacking is the process of __________.

 

• (A) experimenting to explore observations and answer questions.
• (B) identifying the best strategies to cut superficial costs and make your position within your organization appear to be crucial.
• (C) running experiments aimed at building and maintaining a company’s customer base.
• (D) grooming your at-home garden and trimming back any unnecessary stalks or growth.

Fill in the blank: The silo mentality is ___________.

 

• (A) when the management of a customer or account moves from one team or department to another.
• (B) a process where an organization listens to complaints or grievances to improve its products or customer service.
• (C) a process where a company listens to employees’ complaints or grievances, instead of their customers and uses that feedback to improve its products or customer service.
• (D) a mindset present when certain departments or sectors do not wish to share information with others in the same company.

Fill in the blank: The purpose of the HubSpot analytics tools is to: ___________.

 

• (A) dig into trends and determine which initiatives are creating the highest return on investment.
• (B) help you decide what metrics should appear on your dashboard by offering several standard reports to answer industry-specific questions.
• (C) measure the effectiveness of your marketing campaigns by providing HubSpot information about visitors accessing your site through the URL.
• (D) analyze your object data, including contacts, companies, deals, tickets, activities, products, or feedback submissions.

What are the disadvantages to using pie charts? Select all that apply.

 

• (A) Pie charts do not showcase changes over time well.
• (B) Pie charts are not available in the HubSpot Report Builder.
• (C) Pie charts do not give you enough white space to accurately represent your data with notes.
• (D) Pie charts make it difficult to analyze data sets of equal or similar value.