CertificationAnswers

We help you to get prepared and pass your Marketing online Certification exams

EN FR ES DE IT PT RU PL NL TR JA CZ CN KO UK ID

Questions

True or false? CRM implementation services tend to be project-based work.

By

True or false? CRM implementation services tend to be project-based work.

 

  • True — this service requires a disproportionate amount of up-front effort.
  • True — all technical-type services should be packaged into a project model.
  • False — it’s best to use a retainer-based model because this service requires an ongoing, steady level of work.
  • False — there are no guidelines for what type of model to use. It depends entirely on the client situation.

 

Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?

By

Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?

 

Pixel-based retargeting
List-based retargeting
Contextual targeting
Behavioral targeting

 

Explanation: The correct answer is Contextual targeting. Contextual targeting is the most suitable strategy for reaching an audience that visits specific websites like Marketing Land and Ad Age. This approach involves displaying ads based on the context of the content being consumed by users. In this scenario, contextual targeting allows advertisers to place ads on websites that are relevant to marketing topics, ensuring that their messages are seen by individuals interested in the marketing industry. By targeting users based on the content they are actively engaging with, contextual targeting ensures that ads are displayed in environments that align with the audience’s interests and preferences. This increases the likelihood of capturing the attention of the target audience and driving engagement with the ad content. Contextual targeting enables advertisers to leverage the association between their ads and relevant content, enhancing the effectiveness of their campaigns and increasing the chances of reaching and resonating with potential customers interested in marketing-related topics. Therefore, when aiming to target an audience that frequents popular marketing websites, contextual targeting emerges as the optimal strategy to ensure that ads are displayed in relevant contexts, maximizing their impact and driving better results.

Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

By

Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer’s journey would be people who:

 

have expressed an interest in dogs
meet the demographic profile of your buyer persona
have liked your posts on social media
have added items to their cart, but did not complete their purchase

 

Explanation: The correct answer is have added items to their cart, but did not complete their purchase. In the decision stage of the buyer’s journey, individuals have already considered their options, evaluated different products or services, and are now on the brink of making a purchase decision. Targeting individuals who have added items to their cart but abandoned the purchase at the last minute is effective because they have already expressed a strong interest in the products offered by PetSpot. These individuals are familiar with the brand, have shown intent to purchase, but for some reason, did not complete the transaction. By targeting them with ads on social media, PetSpot can remind them of the products they were interested in, offer incentives such as discounts or promotions, address any concerns they may have had, and encourage them to complete their purchase. This audience is more likely to convert into customers compared to those who are simply interested in dogs or have engaged with PetSpot’s social media posts, as they have already progressed further along the buyer’s journey and are closer to making a buying decision. Therefore, targeting individuals who have abandoned their carts is a strategic approach to capitalize on their existing interest and drive conversions during the decision stage of the buyer’s journey.