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Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

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Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?

  • Reprocessing of attribution with the intent of capturing conversions that may have been missed occurring daily
  • Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis
  • Reprocessing view through vs click through, occurring only once, 30 days after the original conversion attribution

 

Explanation:

The correct answer is **Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis** because attribution restatement in Amazon DSP involves reprocessing the attribution data to ensure that all conversions are correctly assigned and any missed or incorrectly attributed conversions are captured. This process occurs on a rolling basis, meaning that the data is updated periodically to reflect new or corrected information. It helps improve the accuracy of conversion tracking by adjusting past attribution to account for situations such as delayed conversions, missing data, or misattribution. The other options are incorrect because they either limit the scope of reprocessing (view-through vs. click-through) or suggest a fixed timing for reprocessing (only once after 30 days), which does not accurately describe the ongoing nature of attribution restatement.

 

Which of the following statements accurately describes Amazon Ads’ attribution methodology?

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Which of the following statements accurately describes Amazon Ads’ attribution methodology?

  • Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window
  • Conversions are attributed to the first ad a customer interacted with within a 30-day lookback window
  • Amazon Ads uses a multi-touch attribution model, giving equal credit to all ads viewed or clicked before a purchase

 

Explanation:

The correct answer is **Conversions are attributed using a last-touch model that prioritizes the last click over the last view within a 14-day lookback window** because Amazon Ads uses a last-touch attribution model, meaning that the last interaction (either a click or view) before a conversion is the one that receives credit for the sale. Specifically, within a 14-day lookback window, if a customer clicked on an ad and then made a purchase, that click would be attributed as the key action leading to the conversion, even if the customer previously viewed the ad. This model prioritizes clicks over views, which means the final click action is the one that gets the conversion credit, rather than giving equal weight to multiple interactions or earlier touchpoints.

 

Which of the following most accurately describes the options available for refining category targeting?

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Which of the following most accurately describes the options available for refining category targeting?

  • Refine by brand, price range, or review ratings
  • Refine by keywords related to the category
  • Refine by individual ASINs

 

Explanation:

The correct answer is **Refine by brand, price range, or review ratings**. When refining category targeting, advertisers have the option to narrow down their audience based on factors such as brand, price range, or review ratings, which helps to ensure their ads are shown to the most relevant shoppers within a specific category. By using these criteria, advertisers can fine-tune their targeting to reach customers who are most likely to be interested in their products based on brand preferences, price sensitivity, or the quality of reviews they are looking for. This refinement process helps improve the relevance of ads, increasing the likelihood of conversions and better aligning the products with customer expectations and needs.

 

Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?

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Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?

  • Improved brand searches when using only one video ads solution
  • Unique impressions across various audiences
  • Improved incremental reach, higher detail page view rates, and higher purchase rate versus using only one video ads solution

 

Explanation:

The correct answer is **Improved incremental reach, higher detail page view rates, and higher purchase rate versus using only one video ads solution**. Using more than one video ad product in a full funnel approach allows advertisers to effectively target different stages of the customer journey, leading to improved incremental reach and increased exposure across a broader audience. This multi-channel strategy helps drive higher engagement, as viewers are more likely to interact with the brand when exposed to multiple touchpoints, ultimately boosting detail page view rates and enhancing purchase intent. By combining video ad solutions that target both upper-funnel awareness and lower-funnel conversion, advertisers can achieve a higher purchase rate and maximize the overall effectiveness of their marketing efforts.

 

Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

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Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.

  • Entity, Advertiser, Order, Line item, Creative
  • Advertiser, Entity, Line Item, Order, Creative
  • Creative, Order, Advertiser, Line item, Entity

 

Explanation: The selected answer **Entity, Advertiser, Order, Line item, Creative** is correct because this is the proper hierarchy for campaign setup in Amazon DSP, starting from the top line and moving down to the specific elements. The hierarchy begins with the ‘Entity,’ which represents the overarching account or business entity within Amazon DSP. Next is the ‘Advertiser,’ which refers to the specific brand or account running the campaign. Then, the ‘Order’ is created, which groups the campaign objectives and budget. After that comes the ‘Line item,’ where the specific targeting, bidding strategies, and inventory selection are defined. Finally, ‘Creative’ is the lowest level, where the actual ad creatives (e.g., images, copy) are set. This structure ensures that each level is properly defined and optimized to achieve the campaign’s goals.

 

Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?

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Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?

  • Have a fixed budget that must be spent during the campaign flight
  • Have flexible budgets if your campaigns drive the best performance
  • Have flexible budgets that are consistent for better performance

 

Explanation:

The correct answer is **Have a fixed budget that must be spent during the campaign flight** because the ‘prioritize KPI target’ bidding priority focuses on optimizing campaign performance to meet specific key performance indicators (KPIs), such as conversions or clicks, rather than ensuring that the entire budget is spent within the campaign flight. This type of bidding priority allows for more flexibility with the budget, as the goal is to maximize performance against the set KPIs. Having a fixed budget that must be spent is not a characteristic of this bidding strategy, as it prioritizes performance over rigid budget constraints. The other options, which mention flexible budgets and driving the best performance, are benefits aligned with the ‘prioritize KPI target’ approach, where budget flexibility is allowed to optimize for the best results.