Questions

You’re teaching a client how to handle content management and creation. How should the sales team be involved during this process?

Only in the beginning. Gather the content that the sales team is currently using, and then let the marketing team take it from there.

Throughout the process. Determine the content the sales team has produced, involve them in future content creation and in providing feedback to the marketing team.

Not at all. When it comes to content, you should only focus on working with your client’s marketing team to determine which content the sales team needs.

At the very end. This is when you should present the content analysis to the sales team and make sure they know which content they should use moving forward.

 

All of the following are tactics to help your client engage with their prospects, EXCEPT:

Track contacts who are in-market for their services

Convert website traffic into leads

Make it easier for prospects to book meetings with your client’s sales reps

Tailor and template email outreach messages

 

 

True or false? Your client’s sales reps should use HubSpot Sales to track when a message has been opened or clicked as a way to understand when a prospect signals their interest.

 

• True

 

• False

 

True or false? One of the biggest challenges of successful sales enablement is creating enough content. Most companies don’t have enough content for the sales team to be able to send prospects in the buying process.

 

• True

 

• False