Questions

What are two best practices for monitoring performancethe Microsoft Search Partner Network (Syndication)? (Select 2)

• Analyze the publisher report
• Add website exclusions for poor-performing sites
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

 

What are two best practices for monitoring performance on the Microsoft Search Partner Network (Syndication)? (Select 2)

• Analyze the publisher report
• Add website exclusions for poor-performing sites
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

 

Note: the actual exam version contains a typo in this question. We paste a correct version below in case you are using a correct search query.

“What are two best practices for monitoring performance in the Microsoft Search Partner Network (Syndication)? (Select 2)”

Which of the following variables can be used to target your ads and keywords? Choose all that apply.

 

• Location
• Time
• Date
• Device type
• Final URL

 

Microsoft Advertising Editor allows you to work and make changes online only. True or False?

• True
• False

 

Explanation:

The statement is **False** because Microsoft Advertising Editor is a desktop application that allows users to work offline as well as online. This tool provides advertisers with the ability to manage and edit their campaigns on their desktop without an internet connection. Changes made offline can be saved and later uploaded to the Microsoft Advertising account when an internet connection is available. This flexibility makes Microsoft Advertising Editor particularly useful for working in environments with limited or intermittent internet access. It also allows advertisers to make bulk changes more efficiently, with the ability to download, modify, and upload large sets of campaign data. Therefore, unlike online-only platforms, Microsoft Advertising Editor supports offline functionality, making the statement false.

 

Choose 3 targeting options that would allow you to serve ads to potential customers who meet specific criteria.

 

• Remarketing
• In-Market Audiences
• LinkedIn Profile Targeting
• All countries

 

 

You can copy campaigns from Google Ads into Microsoft Advertising using the Google Import tool. True or false?

 

• True

 

• False

 

 

In-Market Audiences are lists of potential customers curated by you, the advertiser. True or False?

 

• True

 

• False