Questions

Match each scenario with the best ad format for achieving its goal.

Select each box and choose the correct option, then submit.

 

• Showcase new fall collection items – Carousel ad
• Promote a limited-time offer – Stories ad
• Boost a popular post for more reach – Promoted post

 

 

Colin’s podcast website receives a lot of traffic, but few visitors are subscribing. He has a budget for three display ads to encourage people to return and subscribe. From his list of target groups, which two would be the least effective to target?

 

Select the 2 correct answers, then submit.

• People who haven’t finished subscribing
• People who download his e-catalogue
• People who visit his site
• Commentators on film forums
• People who search for TV-related podcasts

 

 

You’re promoting an online cooking class with display ads. You want to target busy parents interested in quick meal prep and food enthusiasts who love gourmet recipes. Which two audience targeting options should you choose?

 

Select the 2 correct answers, then submit.

• Run the same ads for both groups to save the budget.
• Use behavioural targeting for food lovers on gourmet recipe websites.
• Show ads only on weekends when people cook more.
• Target parents by age and family-focused sites.

 

Avery has been running a fitness coaching business for the past two years. They’d like to start advertising their site to get more customers. To do that they want to contact some website publishers. Who do you think Avery should contact?

 

Select the 2 correct answers, then submit.

• A retailer of fitness equipment
• A healthcare provider
• Other fitness coaches in the same field
• An ad network

 

You’re a photographer selling prints of your photos online. You run an ad to help sell more of your wildlife photography. If each photo sold is worth £40 and your ad’s conversion rate is 15%, what is the average value of an ad click?

 

Select the correct answer, then submit.

• D. £8
• B. £4
• A. £2
• C. £6

 

 

Match the keyword match type to its correct description.

Select each box and choose the correct option, then submit.

 

• Broad match – Ads triggered by related searches, including misspellings and variations
• Phrase match – Ads triggered only when the entire phrase is included in the search
• Exact match – Ads triggered only for the exact keyword or close variations