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Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign. What parameters should she look at to see if she’s attracting potential customers?

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Let’s help Jo track retargeting success. Jo has noticed that some of her customers leave her site without making a purchase. She’s set up some product retargeting ads, and wants to measure the performance of her campaign.

What parameters should she look at to see if she’s attracting potential customers?

 

Select the 2 correct answers, then submit.

  • How many pages visitors check out before they leave the site
  • Conversion rates
  • Comments on her social media profile
  • Number of people clicking each ad type

 

Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet?

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Office sets are steady sellers for the owner of a furniture store. How can they suggest office furniture items to customers who might not have considered them yet?

 

Select the correct answer, then submit.

  • Add a customer reviews section.
  • Create a ‘Suggested products’ banner.
  • Use analytics to understand who is visiting the site.
  • Add a video tour of the shop.

 

Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget. What actions could Jo take for each of these findings?

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Jo wants to use analytics data and visitor surveys to make some improvements to her e-commerce website, but she has limited time and budget.

What actions could Jo take for each of these findings?

 

Select each box and choose the correct option, then submit.

 

  • Customers access the shop a lot on mobile. – Introduce responsive design.
  • There are lots of website visits but no one is buying the products. – Add customer reviews.
  • Repeat customers add products to their cart but are not checking out. – Create registration for customer accounts.

 

You want to create a fully functional online store. Which of the following features are available in most fully functional online stores?

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You want to create a fully functional online store. Which of the following features are available in most fully functional online stores?

 

Select the 3 correct answers, then submit.

  • Order management via a backend system
  • Search feature
  • Over-the-phone payments via a web-based calling system
  • Customer reviews

 

You own a furniture store. How can you update your existing website to start selling products online?

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You own a furniture store. How can you update your existing website to start selling products online?

 

Select the 3 correct answers, then submit.

  • Set up a page for customers to leave reviews
  • Add a payment service so customers can make online payments
  • Create an online catalogue with high-quality images
  • Add a new page about the business founder

 

What is one of the benefits of segmenting your contact list? Segmenting your contact list allows you to… Select the correct answer, then submit.

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What is one of the benefits of segmenting your contact list?

Segmenting your contact list allows you to…

Select the correct answer, then submit.

 

  • Decide which customers you like best and which customers you like least
  • Unsubscribe large numbers of contacts who you think won’t be customers
  • Categorise lists so you send contacts relevant emails
  • Organise your potential customers in alphabetical order