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In an A/B test, what are you testing?

In an A/B test, what are you testing?

(A) A/B testing is a type of marketing experiment where you test two or more versions of assets against different segments of your audience over a set period of time.
(B) A/B testing is a type of marketing experiment where you test up to five variations of a website asset against different segments of your audience, continuously.
(C) A/B testing is a type of marketing experiment where you surface a variation of an asset that embodies your brand.
(D) A/B testing is a type of marketing experiment where you create two different websites, featuring very different brand voices.

What does your business do in the attract stage of the inbound methodology?

(A) You build lasting relationships with people by providing insights and solutions that align with their pain points and goals.
(B) You use your expertise to create content and conversations that start meaningful relationships with the right people.
(C) You manage the handoff of a customer or account from sales to service.
(D) You provide an outstanding experience that adds real value, and empowers people to reach their goals and become promoters of your company.

Fill in the blank: A positive feedback loop describes the process of __________.

(A) an organization listening to complaints or grievances to improve its products or customer service.
(B) visualizing the momentum gained by implementing a series of replicable successes.
(C) a company listening to employees’ complaints or grievances, and using that feedback to improve internal structure and workplace satisfaction.
(D) departments sharing information with each other to prevent data silos from forming.