Questions

What is a recommended best practice for the use of taglines in your Google Play store listing?

• Include at least eight highly searched for tags in your tagline to draw your widest-possible audience.
• Include at least six partially related tags that are similar to genres that might attract similar interest.
• Change your app’s tags regularly to draw new attention to the content and functionality of your app.
• ​​​​​​​Only change your app’s tags if you make significant changes to the content or functionality of your app.

 

Here’s why:

• Relevance: Tags help users discover your app when searching or browsing. Changing tags frequently can confuse users and make it harder for them to find your app when they’re looking for something specific.
• Algorithm Adjustments: Frequent tag changes can also negatively impact your app’s search ranking, as Google’s algorithms may take time to adjust to the new tags.
• Significant Changes: If you’ve made major updates to your app that significantly alter its core functionality or target audience, then updating the tags to reflect those changes is appropriate.

The other options are not recommended:

• Keyword Stuffing: Using too many tags, especially those that are not directly relevant, can be seen as keyword stuffing and may harm your app’s visibility.
• Partially Related Tags: Tags should be directly relevant to your app’s core functionality. Using partially related tags can mislead users and attract the wrong audience.
• Regular Tag Changes: Frequent tag changes without significant app updates can confuse users and search algorithms.

The main chapter where this is discussed is Chapter Name – Create a Google Play Store listing. The section on “Category and tags” specifically advises against changing your app’s tags unless you make significant changes to its content or functionality.

 

Which of the following is a recommended best practice when writing an app or game description?

• Include a call to action to create urgency with users to download the app or game.
• Limit your keywords, but use them repetitively to increase search relevance.
• List a large variety of keywords related to your app’s features to increase search relevance.
• Give users a summary of your app’s noteworthy benefits in the short description.

 

Here’s why:

• Short descriptions are crucial: Users often decide whether to download an app based on the short description alone. A concise summary of benefits helps them quickly understand the app’s value.
• Focus on benefits, not features: Highlighting the benefits (what the app does for the user) is more impactful than simply listing features.
• Avoid calls to action: Phrases like “download now” are unnecessary and can detract from the core message.
• Keyword stuffing is harmful: Repeating keywords or using excessive, irrelevant keywords can negatively impact user experience and search rankings.

The main chapter where this is discussed is in “Engage potential users with your app or game description” chapter. The section on “Short descriptions” emphasizes the importance of conveying the app’s message effectively in the limited space provided.

 

You want to encourage user engagement. Which of the following is a recommended best practice to do so?

• Include the fact that your app seems to be first in a given area to demonstrate your app’s popularity.
• Use graphics that are similar to system notifications and alerts.
• Include phrases such as “Download now” or “Play today” to convey a sense of immediacy for your game.
• Use quality screenshots that showcase your game’s supported platforms.

 

Here’s why:

• Visual Appeal and Clarity: High-quality screenshots that clearly demonstrate how the game looks and functions on different devices can attract users and give them a better understanding of the game experience.
• Relevance: Showcasing supported platforms helps users identify if the game is compatible with their devices, increasing the likelihood of installation.
• Policy Compliance: This practice aligns with Google Play’s guidelines, which emphasize the importance of accurate representation and user experience.

The other options are not recommended:

• Misleading Claims: Stating that your app is “first” in a given area without verifiable proof can be seen as a misleading claim and violate Google Play’s policies.
• Mimicking System UI: Using graphics that resemble system notifications or alerts can confuse users and potentially violate Play Store guidelines.
• Promotional Language: While calls to action can be effective in some contexts, Google Play recommends focusing on the app’s core features and benefits in the store listing description.

The reference to the correct answer can be found in Chapter Name – Create a Google Play Store listing under the “Screenshots” section, where it mentions using screenshots to highlight the best features of your app and including screenshots on all supported device platforms.

 

Which of the following short app descriptions complies with Google Play policies?

• Lose weight forever with the #1 Diet App in the world
• Diet, lose weight, look good, feel good about yourself, be your best, diet app, calorie counter, carb counter, drop weight fast, new year’s resolution, drop the weight for good, no more carbs
• Record daily calories and carbs for a healthier you.
• Use the discount code “lose it now” to get 30 days of dietary monitoring for free

 

Here’s why:

• Focus on Functionality: This description clearly states the app’s core function (recording calories and carbs) and the benefit it provides (a healthier you).
• No Promotional Language or Misleading Claims: It doesn’t use promotional language like “#1” or “free”, and it doesn’t make unsubstantiated claims.
• Concise and Informative: It’s short and to the point, providing essential information without unnecessary keywords.

The other options violate Google Play policies:

• Lose weight forever with the #1 Diet App in the world: Makes a misleading claim (#1) and uses promotional language.
• Diet, lose weight, look good, feel good about yourself, be your best, diet app, calorie counter, carb counter, drop weight fast, new year’s resolution, drop the weight for good, no more carbs: Keyword stuffing and irrelevant content.
• Use the discount code “lose it now” to get 30 days of dietary monitoring for free: Promotional language (“discount code” and “free”).

The main chapter where these guidelines are discussed is Chapter Name – “Comply with Google Play store listing policies”. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information, and complying with metadata policies.

 

Which of the following app titles follows recommended best practices?

• Download the famous Now-Race Now!
• Race at 200 MPH for Free!
• Race the Most Famous Tracks throughout the World
• Race Against the Clock

or

• The 10 Minute Workout
• FREE Workout for FREE NOW
• The #1 Fast Workout App
• Workout whenever and wherever you want for 10 minutes a day

 

Here’s why:

• Clear and Concise: It clearly conveys the core concept of the game (racing) and hints at a gameplay element (time pressure).
• No Promotional Language: It avoids words like “free” or calls to action like “download now.”
• No Misleading Claims: It doesn’t make unsubstantiated claims or comparisons to other apps.

The main chapter where these guidelines are discussed is Chapter Name – “Create a Google Play Store listing”. The section on “First Impressions: Title and developer name” provides specific dos and don’ts for creating effective and policy-compliant app titles.

 

 

Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?

 

• Design an app icon that looks like that of a similar app with great technical performance ratings.
• Target inactive users with a custom store listing that highlights new features.
• Update the app title to include an image that you think most users recognize.
• Customize the app title based on the parameter name.