Questions

Your team is preparing to launch three localized videos for your Google Play store listing. Each video features a different language, but all other aspects of the videos are identical. The videos are three minutes long and shot in landscape mode. The privacy settings are set to private, and monetization is disabled. Which of the following changes should you make to follow recommended best practices for Google Play?

• Add an age restriction for localized content.
• Reshoot the videos to show real users interacting with the app in each language.
• Change the privacy settings to public or unlisted.
• Reshoot the videos in portrait mode.

 

Here’s why:

• Accessibility: Private videos on YouTube cannot be embedded or viewed on external platforms like the Google Play Store. Changing the privacy settings to public or unlisted ensures that potential users can watch the localized videos directly on your app’s listing.
• Discoverability: Public videos can be found through YouTube search, increasing the visibility of your app and potentially attracting more users. Unlisted videos provide a more controlled way to share the videos, as they can only be accessed through a direct link.

The other options are not necessary or recommended:

• Age restriction: Age restrictions are typically applied based on the content of the videos, not the language. If your videos are suitable for all ages, adding an age restriction is unnecessary.
• Reshoot with real users: While showcasing real users can be effective, it’s not a requirement for promotional videos. High-quality videos that demonstrate the app’s features and benefits can still be impactful.
• Reshoot in portrait mode: Landscape mode is generally preferred for promotional videos, as it provides a wider viewing area and better suits the screen orientation of most devices.

The main chapter where the reference to video best practices can be found is “Create a Google Play Store listing” under the “Graphics” section. It mentions including a YouTube video trailer and provides general guidelines for video content. While it doesn’t explicitly address privacy settings, the emphasis on using videos to showcase your app’s features implies that the videos should be accessible to potential users.

 

Which of the following actions would violate Google Play policies for store listings?

• Listing your name as the developer of the app and providing your contact information.
• Using colors and images that are similar to those that you’ve used for other apps in your store.
• Using copyright material that you obtained documented permission to use.
• Including unattributed or anonymous user testimonials about your app.

 

Here’s why:

• Google Play Policy: Google Play’s metadata policy explicitly prohibits the inclusion of unattributed or anonymous user testimonials in app descriptions. This is to prevent developers from potentially misleading users with fabricated reviews or endorsements.

Other Options:

• Listing your name as the developer and providing contact information is a standard and required practice.
• Using similar colors and images for branding across your apps is generally acceptable and can help with brand recognition.
• Using copyrighted material with proper authorization is allowed, as long as you have documented permission and follow the necessary guidelines.

The main chapter where this is discussed is Chapter Name – Comply with Google Play store listing policies. The section on “Metadata” specifically mentions that unattributed or anonymous user testimonials are not allowed in app descriptions.

 

You create a game called Rescue Rover and want to create a description to help your app succeed. Which of the following game descriptions aligns with Google Play app store policies?

• Rescue Rover is 50% cooler and 100% faster than Fido Finder!
• Play the game that more than 1 million users have already downloaded and mastered!
• Download Rescue Rover in the next 24 hours and play for free
• Enjoy hours of fun and improve your problem-solving skills with Rescue Rover.

 

Here’s why:

• Focus on the app: This description highlights the core benefit of the game (fun and problem-solving) without making comparisons or claims that can’t be verified.
• Avoids promotion and misleading information: It doesn’t include promotional language (like “download now”) or make unsubstantiated claims compared to other apps.
• Suitable for all audiences: The language is appropriate and doesn’t violate any content restrictions.

The main chapter where these guidelines are discussed is “Comply with Google Play store listing policies” chapter. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information and comparisons, and complying with metadata policies.

 

You are creating the long description for your app. Which of the following is a recommended best practice to do so?

• Include at least 1,000 words that explain how to reach your external website through your apps’ interface.
• Ensure that the most vital text is on the bottom half of the web page so that users are more likely to remember what they read.
• Include at least 1,000 words that give credit to those people who helped create and review your app’s interface.
• Ensure that the most vital text is visible on the top half of the web page so that users do not have to scroll to read more.

 

Here’s why:

• User Attention: Users often skim through app descriptions. Placing the most important information at the top ensures that they see the key benefits and features of your app without having to scroll.
• Conciseness: Long descriptions can be overwhelming. Keeping the vital text upfront helps you deliver your message effectively and concisely.
• Irrelevant Content: Information about your external website or credits to contributors, while important, is not the most crucial information for users deciding whether to install your app.

The main chapter where this is discussed is Chapter Name – Create a Google Play Store listing. The section on “Get discovered on Google Play search” emphasizes the importance of having the most vital text in your app description visible on the top half of the webpage.

 

You want to help users discover your app while they browse categories and top charts. What is the maximum number of tags that you can add to your Google Play store listing to help users find your app?

• 3
• 7
• 10
• 5

 

Explanation:

The text states that “You can choose one category and add up to five tags to your app or game.” This directly answers the question about the maximum number of tags allowed.

The reference to the correct answer can be found in the chapter Name – Create a Google Play Store listing under the section “Category and tags”.

 

You created a short app description and want to ensure that it follows recommended best practices. Which of the following actions should you take?

• Repeat your keywords as much as possible to maximize search results.
• Include references to other apps that compete with your app.
• Include your best user reviews to improve your credibility.
• Keep your description as concise as possible for readers.

 

Explanation:

• Short descriptions are crucial: Users often decide whether to download an app based on the short description alone. A concise summary of benefits helps them quickly understand the app’s value.
• Focus on benefits, not features: Highlighting the benefits (what the app does for the user) is more impactful than simply listing features.
• Avoid repetition: Repeating keywords or using excessive, irrelevant keywords can negatively impact user experience and search rankings.
• User reviews have their place: While valuable for social proof, user reviews belong in the app’s reviews section, not the short description.

The main chapter where this is discussed is Chapter Name – Engage potential users with your app or game description. The section on “Short descriptions” emphasizes the importance of conveying the app’s message effectively in the limited space provided.