Questions

If there are significant traffic abnormalities post-migration, which of the following is true?

 

• If the issues affecting a site are widespread, it’s possible that UX issues went undiagnosed in the pre-migration process
• If the issues affecting a site are widespread, it’s possible that new UX issues were created post-migration unintentionally
• If conversion rates drop while bounce and exit rates go up, your users have likely not yet visited the new site
• If conversion rates drop while bounce and exit rates go up, your users have likely blacklisted your site
• A and B are most likely to be true, but you won’t know until you’ve investigated
• C and D are most likely to be true, but you won’t know until you’ve investigated

 

Which of the following is NOT an SEO myth?

 

• Very specific use cases, such as moving from an established domain to a brand new one, can result in some decreases in traffic.
• Very specific use cases, such as moving from an established domain to a brand new one, can result in some increases in traffic.
• Traffic can, in fact, increase after a website has been successfully redesigned.
• Traffic can sometimes decrease after a website has been redesigned
• A and D are not myths

 

 

True or False?: “You should NEVER make a copy of your entire old site on a new server on a separate domain/subdomain for easy comparison later. If hackers get access to the copy of your site, you risk the safety and security of your entire web redesign process. Furthermore, the copy site can jeopardize your SEO.”

 

• True

 

• False

 

If conversion rates drop while bounce and exit rates go up, which of the following steps should you take?

 

• You should install a chatbot immediately with HubSpot’s Conversations tool to address the conversion rate drop. This option may sound wrong, but chatbots have been proven to always increase conversion rates, even on sites that are designed poorly.
• You should increase your Google Adwords Spend through HubSpot’s Ads Add-On immediately to bring the right audience to your site.
• You should audit the site for design issues and other site performance issues in a systematic manner. The metrics suggest that the users may not be satisfied with the new site.
• The users have not yet visited the new site. You should ignore any data that suggests your site is underperforming for the first seven days after migration.

 

Which of the following is a step in the pre-migration content audit phase?

 

• Be careful to avoid touching, delete, or “cleaning” testing pages or developer assets created during the process
• Make sure that modules are built for technical users to easily use, and make sure non-technical users do not have access to making any edits
• Analyze which pillar pages and content themes perform better with your strategist’s guidance, and prioritize.
• Use intuitive naming conventions for all assets.
• C and D are steps in the pre-migration content audit phase

 

 

True or False? “Less expensive CMS products may have hidden costs that aren’t included in the sticker price, in terms of implementation time, customizability for marketers and developers, and manageability.”

 

• True

 

• False