Questions

 

You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?

Select All Correct Responses

 

• Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
• The audiences are automatically updated daily.
• DMP audiences will appear in the Amazon DSP within 48 hours and can be immediately applied to campaigns.
• Newly-transferred DMP audiences will populate in your overlap report after 7 days.

or

• DMP audiences will appear in Amazon DSP within 48 hours and can be immediately applied to campaigns.
• Amazon Ads can generate impression forecasts against newly-transferred audiences after 14 days.
• Newly-transferred DMP audiences will populate in your overlap report after 7 days.
• All of these

 

 

Which of the below is NOT considered a conversion metric?

 

• Pixel conversions
• Purchases
• Detail page views
• Impressions

 

 

For your campaign to receive credit for conversions, you must associate the appropriate ASINs or pixels to your campaign in order settings.

 

• False

 

• True

 

Which simple pixel selections provide flexibility after the pixel is created?

• Conversion and remarketing pixel
• None of these
• Conversion pixel
• Remarketing pixel

 

or

 

Choosing this simple pixel type allows you to manage fewer pixels and gives more flexibility when embedding them.

• Conversion and remarketing pixel
• None of these
• Conversion pixel
• Remarketing pixel